How to
Direct answers to the questions people ask about reaching someone, with the reasoning, a copy-paste template, and the moment where your own network does the work. 41 pages.
Raising money
How to ask for a warm introduction
The ask, plus the forwardable blurb that goes underneath it.
Cold emailing venture capital
The subject line, three-sentence body, and follow-up that get a VC to reply.
How to contact VC firms
The front doors firms publish, and how to use each one properly.
The double opt-in intro
Check with both sides first. How to run one, with three templates.
How to get a meeting with a VC
What the first thirty minutes decide, and the follow-up that wins the second meeting.
How to get in touch with investors
Seven ways to reach an investor, ranked by what gets a reply.
How to get warm intros to angel investors
Find the angels who already back companies like yours, then find your path in.
How to get warm intros to VCs
Pick the partner, rank the connectors, send one forwardable ask.
How to reach out to angel investors
Build the angel list from real signal, then send one short, specific ask.
How to reach out to investors on LinkedIn
The connection note, the first message, and when InMail is worth paying for.
How to make a warm introduction by email
The introducer's side of the intro email, with three templates.
Finding a job
How to ask for an informational interview
The four-sentence request, and what to do once they say yes.
How to find the hiring manager on LinkedIn
Work out who owns the role, then confirm it before you write.
How to leverage your network to get a job
Audit what you already have before you send a single message.
How to network your way into a job
Twelve companies, three people at each, six weeks, in order.
How to ask for a job referral on LinkedIn
Connection notes, character limits, InMail, and what they see.
How to ask for a referral for a job
One requisition, one person, and a message they can paste straight into the form.
How to ask someone to refer you for a job
Judging the tie and reopening contact, and how to handle a no.
How to get a referral at a company
Find who you already know inside, before you write anything.
Selling
How to find the decision maker
Economic buyer, champion, veto: how to tell them apart, and find them.
How to get past gatekeepers in B2B
Three gates: the filter, the buying group, procurement. Clear each.
How to get past the gatekeeper in sales
Find the person who knows the buyer, and write to the assistant.
Warm outreach vs cold outreach
Which one you are running, and what each one replies at.
How to ask a customer for a referral
Sizing the ask, protecting the relationship, and the email that asks.
How to ask for a referral in sales
When to ask, who inside the account to ask, and what to send.
How to get referrals from customers
The repeatable motion: where the ask lives, and what to track.
How to warm up cold leads
Find the names that aren't cold, then write to the ones that are.
Hiring
How to find candidates without LinkedIn Recruiter
Where free LinkedIn stops, and the routes around it.
How to get employee referrals
One role, one team, names in hand. The ask, written out.
How to increase employee referrals
Diagnose the quiet stage before you touch the bonus.
How to source candidates for free
Five free channels that work, and the one that only looks free.
How to source candidates on LinkedIn
Two passes: your team's connections first, then outward.
How to source passive candidates
Passive is a behavior, not a difficulty rating. Write accordingly.
LinkedIn and introductions
How to find your connections at a company on LinkedIn
The People tab, the free filters, and who's reachable.
How to find mutual connections on LinkedIn
The clicks, what the number counts and who is worth asking.
How to find people in your LinkedIn network
Degree filters, and the questions the index can't answer.
How to reconnect with an old colleague
What to write after five years, and two templates that work.
How to search your LinkedIn connections
Sort it, filter it, and export the whole list as a CSV.
How to ask for an introduction on LinkedIn
LinkedIn's real introduction paths and their limits, and when email is the better move.
How to ask for an introduction by email
The ask email itself: subject line, length, forwardable block.
How to introduce two people over email
One email, both names, three templates for the harder situations.
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