Richard O'Sullivan

Richard O'Sullivan is a highly experienced global media and technology executive with over two decades in the advertising sector, holding senior leadership roles across multiple continents, including North America, EMEA, and APAC. His career demonstrates a strong ability to drive revenue growth and implement strategic initiatives in dynamic markets. muraena+2

Within InMobi, Richard has held diverse and progressively responsible positions, ranging from General Manager roles in the Middle East & North Africa and Australia & New Zealand, to Vice President roles focusing on Brand, Agency Partnerships, and Open Exchange globally, culminating in his current role as VP, Global Revenue Strategy for Sell-side platforms. This progression highlights his versatility and deep understanding of various aspects of the adtech ecosystem. muraena+2

Richard possesses an entrepreneurial spirit, evident in his founding of Protean Consulting, a strategic advisory firm for growth-stage tech companies in the media industry. He also brings this entrepreneurial mindset to his corporate roles, describing InMobi's culture as one where employees are like "entrepreneurs in residents." proteanconsulting+2

He is actively engaged in shaping the adtech industry through his involvement with the IAB, serving as a Member of the CRO Council and Programmatic Supply Chain Working Group, and previously holding various council memberships with IAB Australia focused on data, executive technology, and mobile/ad effectiveness. muraena+2

His academic background, combining a BSc in Sociology & Criminology, an MBA from Alliance Manchester Business School, and recent study in Privacy Law from Melbourne Law School, underpins a comprehensive understanding of business, human behavior, and regulatory frameworks relevant to the digital advertising landscape. muraena+2

Richard's interests extend beyond his professional life; he is an avid scuba diver with over 150 dives, including two instances where he saved others, demonstrating a commitment to active pursuits and a willingness to act in high-pressure situations. com+1