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Caspar Schlickum

Caspar Schlickum

Experienced business leader, investor, author, and photographer

casparschlickum
Singapore
Joined October 2025
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Summary

Caspar Schlickum is a distinguished leader in the digital marketing and advertising industry, with over 25 years of experience spanning finance, marketing, and technology. He has held significant regional CEO and Managing Director roles at major global networks like WPP (Wunderman, Xaxis, MindShare, Kantar) and Accenture, demonstrating a consistent trajectory of leadership and business development in APAC and EMEA. accenture+4
His career highlights include co-founding Xaxis EMEA, a WPP-owned digital media platform, where he successfully expanded its operations into 25 markets and built a substantial team of specialists. He is recognized for his contributions to digital media and was awarded Digital Trading Leader of the Year at the 2016 Drum Digital Trading Awards. mmaglobal+2
Caspar has a strong background in combining analytical rigor with creative strategy. His previous experience as an investment banker at Deutsche Bank, advising on technology, communications, and infrastructure projects, underpins his ability to connect data and technology with creative solutions to drive business outcomes. mmaglobal+2
He is an active thought leader, authoring articles for publications like The Drum and academic journals on industry trends, programmatic advertising, and the future of digital marketing. He also serves as a regular guest lecturer at London Business School MBA and Executive Education programs, sharing his expertise in the field. mmaglobal+2
Beyond his corporate roles, Caspar is an investor in several companies such as 375ai, CogX, and TiNDLE Foods, and an advisor to Fira BeachClub Group, reflecting his engagement with innovative ventures. He is also the founder of the ZoomOut Project, a creative initiative aimed at inspiring future-thinking in young people, and a mentor at vLookUp. marketingsociety
He nurtures a significant personal interest in photography, showcasing his work from around the world on his dedicated website. His portfolio includes diverse subjects such as people, places, architecture, wildlife, and urban landscapes, indicating a keen eye and passion for visual storytelling. schlicks+2

Work

Education

Projects

Writing

Complexity isn't Martech's fault

March 1, 2019

An article discussing challenges around the martech industry and brand investments, arguing that complexity is a natural outcome of a rapidly changing landscape.

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New Frontiers: A Call for Inclusivity in the Search for the Professions of the Future (shared and endorsed)

September 1, 2018

Shared and endorsed an article by Hurol Inan, CEO of Wunderman Australia, observing how engineers are leading debates on industry topics.

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Regular author for The Drum and academic publications

Writes about key industry trends, the future of the digital industry in the programmatic space, and general developments in media, including contributions to the Journal of Digital & Social Media Management.

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Hobbies

Engages in photography, capturing culture, architecture, festivals, people, wildlife, and urban scenes from around the world. schlicks+2

Follows and expresses interest in Formula 1 racing. nitter+1

Follows and expresses interest in Wimbledon tennis. nitter

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