Pete Beeney

Expert in building and managing global agency and holding‑company relationships. Pete has a track record of creating and running publisher- and platform‑level partnerships — at Spotify he conceived and closed the company’s first global partnership with WPP, and at The Washington Post he led global agency partnerships from New York. His roles consistently centre on brokering large-scale, cross-functional deals between publishers/platforms and global agencies. washingtonpost+1

Advocate and strategist for publisher-side commercial renewal and the open web. Through bylines and industry commentary he emphasizes quality over scale, direct advertiser relationships, and new measurement approaches for publishers — reflecting a strategic focus on helping publishers compete with walled gardens and address cookie/AI-driven disruption. co+1

Experienced commercial leader in adtech, gaming ad formats and emerging digital channels. His advisory and board roles (e.g., Bidstack) and short-term executive roles (Livewire, Factor Eleven) show a pattern of applying publisher and platform partnership know‑how to newer ad formats (in‑game/native, gametech) and to scaling GTM in growth-stage businesses. annualreports+1