
Hussein M. Dajani
Customer experience, digital transformation, and AI leader
Saudi Arabia
Joined February 2025
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Summary
Hussein M. Dajani is a highly experienced leader in marketing, customer experience, and digital transformation, with over two decades of executive experience across various industries and geographies, including the Middle East, Africa, Turkey, and India. He has held significant roles at multinational corporations like Nissan, Deloitte Digital, WPP, and Publicis. about+5
He is a recognized innovator in AI, focusing on AI-enabled marketing and customer experience strategies. He is a certified Chief AI Officer, a World AI Council Member, and a Global AI Ambassador to the UAE with GAFAI and the Global Council for Responsible AI. He led the launch of Saudi Arabia’s first GenAI-powered automotive aftersales agent (Petromin's PETROMINit!) and developed NYVO, an AI-enabled CX platform. about+3
Hussein M. Dajani has a strong focus on customer-centricity and has driven enterprise-wide transformations across numerous markets. His philosophy emphasizes turning customer obsession into a competitive advantage and using marketing to build trust and create real value, believing in 'story-living' and 'story-doing' rather than just campaigns. aoyawardsme+2
He is a frequent thought leader and speaker, sitting on advisory boards for organizations like the CMO Council Middle East and the CXPA Middle East Regional Leadership Council. He has been recognized with awards such as the 'WPP Young High Potential Leaders' Award and the AMIEO Chairperson Nissan Way Award, and has been listed among top marketing and CX professionals. about+4
Beyond his professional achievements, Hussein M. Dajani is committed to mentoring young professionals, encouraging them to view marketing as a responsibility rooted in curiosity, empathy, and problem-solving, and advocating for personal branding built on authenticity and generosity. theelitex
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