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Samantha Rogers

Samantha Rogers

Founder & Director at Cake Consulting — research and insight expert

samantharogers
Berkhamsted, England
Joined April 2026
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Network

1.3K connections
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Consumer Insights Pros
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FMCG Health Marketing
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Strategic Consultants Advisors
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Coca-Cola Insights Marketing
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Market Research Leaders
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...
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Yonder Data

Summary

Senior research and insight practitioner who founded Cake Consulting and delivers senior-level, end-to-end research services for organisations of varying size and sector. cake-consulting+1
Founder-owner and company director with formal company appointments and significant ownership; operates Cake Consulting as a small, specialised consultancy (single-director structure reflected in company records). gov+1
Public-facing communicator and content creator who shares thought leadership via the Cake Consulting blog ('Cake’s Take' / 'Chatter Cake'), writing on topics such as AI, research defaults, plain language and audience insight. cake-consulting+1
Positions research as accessible and practical—offers bespoke training, audits, re-analysis, and pragmatic support to clients who need senior-level expertise without large-agency overhead. cake-consulting+1

Work

Projects

Writing

Cake's Take on the 450-year-old default nobody thought to question

April 1, 2026

Blog post reflecting on the Mercator map projection, how inherited defaults shape research and insight practice, and why questioning defaults matters for how organisations measure and present information.

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Cake’s Take on Getting on AI’s good side

March 1, 2026

Blog post discussing how AI is changing audience behaviour and discovery, implications for organisations' content and visibility, and practical considerations for optimising content for AI-driven recommendations.

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