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Gideon Barker

Gideon Barker

SW-based insight driven researcher & founder

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Bath, England, United Kingdom
Joined June 2025
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Summary

Gideon Barker is a highly experienced research and insight professional with over 25 years in the industry. He has held senior roles at major media and banking institutions, including the BBC, ITV, Channel 5, and Lloyds Banking Group, demonstrating extensive knowledge across diverse sectors and a deep understanding of market research methodologies. bristolcreativeindustries
As the Founder and Research & Insight Director of Customer IQ (formerly Profundo Research & Insight), Gideon specializes in providing customer discovery and insight services to startups and scaling brands. His company focuses on helping founders, marketers, and product leaders build their 'Customer IQ' to make informed strategic decisions and drive growth. customer-iq
Gideon is actively involved in supporting the startup ecosystem, serving as a Growth Coach for the Tech South West Growth Forge Programme. Through this role, he mentors and guides early-stage companies on customer understanding and effective communication strategies. co
Beyond his core professional work, Gideon authors the '5 Things from Customer IQ' newsletter, sharing curated content and insights on business, startups, and work. He also runs 'Research4Founders.com' and maintains a blog called 'Alcohol Free as F*ck,' reflecting a personal interest in advocating for an alcohol-free lifestyle and building community around it. c-iqmail+2

Work

Education

Projects

Writing

High-end Television in the UK workforce research

January 1, 2024

Authored reports on workforce research for the high-end television sector, demonstrating expertise in industry analysis and market dynamics.

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5 Things from Customer IQ newsletter

A curated newsletter from Customer IQ, offering insights and reflections on customer discovery, market research, and business strategies.

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