
Lisa Nel
Insights leader focused on consumer behavior, innovation and AI
lisa-nel
Rotterdam, ZH, Netherlands
Joined June 2026
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Summary
Bridges AI-enabled research and commercial focus: advocates using AI as an enabler to process data faster and bring the business closer to consumers while keeping experiments tied to commercial impact. dynata+1
Experienced consumer-insights leader in the food sector: has an academic background in food science and extensive Unilever experience, including global responsibility for Hellmann's and regional Foods roles in South Africa. rocketreach+1
Values supplier partnerships and rapid vendor evaluation: emphasizes building small circles of trusted suppliers, frequent conversations, and piloting new tools to reduce adoption risk. dynata
Public speaker and industry contributor: presents at industry events (IIEX/Greenbook) and shares practical lessons on running large-scale, AI-enabled research projects. greenbook+1
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