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Alfred Wahlforss

Alfred Wahlforss

Co-Founder and CEO at Listen Labs, AI customer researcher

alfred
San Francisco, California
Joined January 2025

Network

11.5K connections
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Consumer Insights Leaders
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Venture Capital Investors
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Listen Labs Team
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AI/ML Engineers Founders
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Swedish Startup Founders
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UnitQ Team
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Greenbook Community

Summary

Alfred Wahlforss is a serial entrepreneur and innovator at the forefront of AI-driven qualitative research. He co-founded Listen Labs, an AI-first platform that automates customer interviews and insights generation, successfully raising $27M in Series A funding from Sequoia Capital and partnering with global brands like Google, Microsoft, and Nestlé. sequoiacap+2
His entrepreneurial journey began with Bemlo, a healthcare staffing platform he co-founded, scaling it to nearly $1M in annual revenue. His transition from an active co-founder role to Chairman at Bemlo demonstrates his ability to build and guide successful ventures. pear+1
Alfred's academic background includes a Master's in Data Science from Harvard University, where his research on AI-moderated qualitative interviews directly inspired the creation of Listen Labs. He also holds degrees in Computer Science and Management from Kungliga tekniska högskolan, and Mathematics and Philosophy from Stockholms universitet, showcasing a diverse intellectual foundation. harvard+2
Recognized as a 2025 Greenbook Future List Honoree, Alfred is noted for his unique blend of curiosity, empathy, and creative thinking in market research. He believes in the importance of human connection in research, drawing parallels between storytelling in film and understanding consumer behavior. greenbook+1
He is passionate about supporting the tech community, as evidenced by his co-founding of Snabbt.org, a fellowship dedicated to bringing Swedish hackers to San Francisco. alfredw

Work

Education

Hobbies

An avid film buff, he finds connections between storytelling in movies and understanding human behavior in market research, citing films like 'Cinema Paradiso' as inspiration. greenbook+1

He enjoys climbing, with a current goal of climbing a V8. alfredw

He is interested in running Large Language Models locally. alfredw

He enjoys reading novels. alfredw

Notes

ABAnton Borzovsaid
AWAlfred Wahlforss
is one of the most impressive problem-solvers they've worked with on tough startup challenges.

Oct 14, 2025