Dana Kim

Dana Kim is a visionary entrepreneur and leader in the market research industry, having founded Highlight to revolutionize product intelligence and in-home usage testing. Her frustration with outdated traditional market research methods, experienced during her time at Kelton Global, motivated her to pursue an MBA at Wharton and build a tech-driven solution that provides agile, scaled, and high-quality product data to brands. letshighlight+3

As CEO of Highlight, Dana exhibits strong leadership qualities, emphasizing vision, diligence, and confidence. She is recognized for her ability to navigate challenges, demonstrated by successfully pivoting Highlight's initial business model (Showcase) during the pandemic. She was named to GreenBook's 2022 Future List and Inc.'s 2024 Female Founders 250 list, highlighting her impact and leadership in the industry. greenbook+1

With a strong background in qualitative and mixed-method market research at Kelton Global, Dana brings a deep understanding of consumer insights to her entrepreneurial ventures. She advocates for the importance of storytelling and empathy in leadership and aims to elevate the brand of the insights industry through initiatives like her role as a US Representative for ESOMAR, with a focus on Young ESOMAR Society (YES). esomar+1