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Jenn Steele

Jenn Steele

Entrepreneur, CEO, and GTM fanatic with a track record of driving growth

Seattle, Washington
Joined August 2025

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Summary

Jenn Steele is a highly experienced go-to-market (GTM) leader and entrepreneur with a diverse background spanning IT, product marketing, sales, and executive leadership roles. She has a proven track record of driving growth and transforming companies, including successfully turning around and selling Kissmetrics. Her expertise covers the full spectrum of GTM strategies, from initial concept to execution and scaling, particularly within the marketing technology sector. marketingops+4
With an unusual career path starting in IT, running IT departments at law firms, Jenn developed a deep understanding of technology and data structures. This foundational technical knowledge, combined with her later marketing and business education, provides her with a unique perspective on marketing operations and the MarTech landscape. She leverages this understanding to identify and solve complex problems in business development and go-to-market strategies. marketingops+4
Jenn is a serial founder and advisor, currently co-founding SoundGTM, a B2B referral marketplace aimed at modernizing GTM partnerships. Her entrepreneurial spirit is evident in her roles at various startups, including being the first employee at RecruitLoop and a founding team member at ORSNN, a fintech startup. She actively coaches and advises other companies and professionals, contributing to the broader tech and startup ecosystem. geekwire+6
A prolific writer and thought leader, Jenn shares her insights on entrepreneurship, leadership, and tech industry issues through her personal blog, LeadingGeeks.net, and as an author for Entrepreneur.com. Her articles often offer candid reflections on her experiences, from being a woman in tech to navigating startup challenges and fostering diverse workforces. leadinggeeks+3

Work

Education

Writing

The Best Way to Avoid Your Next Business Disaster

January 1, 2016

An article discussing how to diagnose problems in six steps to prevent business disasters.

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5 Reasons the Best Performers Underestimate Their Value

January 1, 2016

An article exploring why self-doubt can limit possibilities for high performers.

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6 Illusions Execs Have About Big Data

January 1, 2016

An article that critically examines common misconceptions about big data.

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Bay Area Hiring: Stiff Competition for Mediocre Talent

January 1, 2016

An article reflecting on the challenges of hiring in the Bay Area, specifically the competition with major tech companies.

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Interviewing With the ‘Token Woman’

January 1, 2015

An article discussing the experience of female candidates in interviews and how companies present themselves.

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7 Signs Your CEO Needs to Grow Up

January 1, 2015

An article identifying traits of immature leadership that can hinder startup success.

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Hiring Employee #1 At A Startup: Expectation vs. Reality

May 1, 2014

An article discussing the challenges and realities of being an early hire at a startup.

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Oh, Shut Up and Listen Already

January 1, 2014

An article providing tips on how to ensure ideas are heard and followed up on in the workplace.

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An Executive’s Tale of Persistence in Hiring a Diverse Workforce for a Scrappy Startup

January 1, 2014

A personal account of the challenges and importance of building a diverse team in a startup environment.

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Ducking Rubber Bands and Double Takes as the First Female Hire at a Tech Startup

January 1, 2014

A candid reflection on being one of the first women in a tech startup and navigating workplace dynamics.

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My New Job

August 1, 2013

A personal blog post detailing her transition to Head of Growth at RecruitLoop, reflecting on her move from Amazon to a startup.

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Hobbies

She enjoys photography, specifically taking pictures of Seattle city views, and also appreciates good wine. instagram+1

She is passionate about leadership and often blogs about it, as well as gender and tech issues when she feels strongly about them. leadinggeeks

Notes

LFLaura Fittonsaid they've seen
JSJenn Steele
make a standout impact on AI-driven sales or marketing projects.

Sep 30, 2025