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Kris Rudeegraap

Kris Rudeegraap

Co-CEO & Co-Founder of Sendoso, direct mail pioneer, investor, and writer

San Francisco Bay Area, California, United States
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Joined February 2025
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Summary

Kris Rudeegraap is a visionary entrepreneur and co-founder of Sendoso, a pioneering direct mail and gifting platform. His journey began by identifying a critical gap in traditional sales approaches, where digital noise obscured meaningful connections. He innovated by integrating physical sends into digital workflows, initially through 'CoffeeSender', and scaled it into a successful enterprise that redefines B2B customer engagement and significantly boosts response rates. sendoso+2
With over two decades of Go-To-Market expertise, Kris demonstrates a deep understanding of sales and marketing strategies. He is recognized for his passion for growth hacking, experimental marketing, and the strategic application of AI in GTM, which he also shares as a contributing writer for the Forbes Technology Council. His experience spans from individual sales contributor to CEO, providing him with a holistic view of the sales cycle and business scaling. theunnoticed+2
Beyond his leadership role at Sendoso, Kris is an active angel investor and advisor to approximately 20 different companies. He leverages his entrepreneurial journey and lessons learned to mentor and support other founders, contributing to the broader startup ecosystem. This reflects his commitment to fostering innovation and sharing knowledge within the entrepreneurial community. medium+2
Kris embodies a strong personal philosophy characterized by creativity, a dreamer's ambition, and unwavering optimism. These traits were instrumental in navigating the challenges of building a startup, including overcoming a cease and desist order from Starbucks in the early days of CoffeeSender. He advocates for working smart, delegating effectively, and maintaining a positive outlook while prioritizing family life. medium

Work

Education

Writing

Handling Curveballs: How Leaders Can Prepare Now To 'Meet The Moment'

August 1, 2023

A Forbes Technology Council article offering insights on how leaders can prepare for and adapt to unexpected challenges in business.

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Go-To-Market 2023 Is All About Operational Efficiency

March 1, 2023

A Forbes Technology Council article emphasizing the shift from 'growth at all costs' to focusing on operational efficiency and customer retention in the Go-To-Market strategy.

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Five Things You Need To Create A Highly Successful Startup

January 1, 2022

An interview discussing the journey of founding Sendoso, challenges faced, key character traits for success (creativity, execution, optimism), and advice for young founders on scaling and fundraising.

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Hobbies

Enjoys spending time outdoors. x

Dedicated to spending quality time with his family. medium