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David Greenfeld

David Greenfeld

Founder & CEO of Dream Pops. Forbes 30 Under 30 honoree

Los Angeles Metropolitan Area
Joined September 2025

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31.9K connections
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CPG Founders & Operators
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CPG Investors & Advisors
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CPG Sales & Marketing
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CPG Supply Chain & Packaging
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Houlihan Lokey Network
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UNFI Dist
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Green Spoon Sales

Summary

David Greenfeld is a visionary entrepreneur and brand builder, best known as the Founder and CEO of Dream Pops. He launched the company in 2016 with a mission to innovate the frozen confectionery market by offering plant-based, dairy-free, and superfood-infused treats. His efforts have led to Dream Pops becoming a significant challenger brand, with products available in over 11,000+ retail locations across North America, constantly pushing culinary innovation and design in the CPG space. clay+4
Greenfeld is an active and strategic investor and advisor in the consumer packaged goods (CPG) and broader consumer-facing startup ecosystem. His diverse investment portfolio includes companies in food, tech, health & wellness, reflecting his interest in innovative brands that align with modern consumer trends. He leverages his operational experience from Dream Pops and his background in investment banking to support emerging businesses, often focusing on areas like product development, branding, fundraising, and scaling. intro+1
With a background in investment banking at Houlihan Lokey, David brings a strong financial and strategic acumen to his entrepreneurial ventures. This experience, combined with early entrepreneurial endeavors like co-founding JVST Wine during college and an analyst role at Tesla, provided him with a comprehensive understanding of business operations, market dynamics, and financial structuring, which he now applies to scaling Dream Pops and advising other startups. clay+1
David is recognized for his entrepreneurial achievements, notably being named to the Forbes 30 Under 30 Class of 2020 for Food & Drink. He has also been acknowledged through participation in programs like the Mondelez SnackFutures Ventures CoLab Class of 2023 and as a winner of the Albertsons Innovation LaunchPad in 2023, underscoring his innovative approach and impact within the food industry. forbes+2

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Education