Hugh Thomas

Hugh Thomas is a serial entrepreneur with a strong focus on the beverage industry and consumer packaged goods (CPG). He co-founded Ugly Drinks, a brand aiming to provide healthier fizzy drink alternatives, and later became CEO of Top of the Mornin' Coffee, a creator-led brand. He has also co-founded GIANTS™ (adaptogenic coffee) and Cuddle Sleep Health (sleep supplements), demonstrating a consistent drive to launch and scale new businesses in the food and drink space. aufi+6

Hugh possesses significant expertise in branding and marketing, honed through early experiences at major CPG companies like The Kraft Heinz Company and Vita Coco. He emphasizes the importance of a brand's DNA, clear iconography, and the emotional connection products create with consumers. He also advocates for a collaborative approach to branding that involves the team in ownership, rather than an autocratic founder-driven vision. aufi+2

Hugh is passionate about fostering entrepreneurship and giving back to the community. He serves as an Entrepreneurship Champion for Young Enterprise UK, a charity he was an alumnus of, aiming to provide young people with essential life skills, enterprise experiences, and opportunities to explore their entrepreneurial potential. linkedin+1

Hugh is committed to health and wellness, having started Ugly Drinks to address the issue of sugar in beverages and co-founding Cuddle Sleep Health to offer natural sleep solutions. This focus aligns with his personal journey of prioritizing life balance and self-care after stepping down from Ugly Drinks, and extends to brands that promote well-being. getrepeat+3