Bradley Johnston

Bradley Johnston is a seasoned e-commerce SaaS professional with over 12 years of experience in business development and partnerships, spanning roles from Business Development Representative to Director of Partnerships. He has worked with notable companies such as Nosto (personalization), Klarna (buy now, pay later), and Balance (B2B payments), gaining expertise across various facets of the e-commerce ecosystem. growave

Currently, as the Director of Partnerships at Opensend, Bradley focuses on innovative solutions for identifying and engaging anonymous website visitors, translating anonymous traffic into revenue-generating leads through email and programmatic postal strategies. He has successfully spearheaded Opensend's integration into the Klaviyo ecosystem, positioning it as a unique third-party data provider. growave+1

His expertise extends to developing robust partner enablement strategies, emphasizing comprehensive training, clear sales materials (overview decks, one-pagers, case studies), and continuous support to foster strong, productive partnerships. He advocates for prioritizing value-first approaches, such as offering B2B products to referring partners at no charge, to build reciprocity and mutual success. partnerled+1

Bradley holds a dual Executive Masters of Business Administration (EMBA) from both Brown University and IE Business School, completed in 2022. This rigorous 15-month program underscores his commitment to continuous learning and strategic leadership within the business world. linkedin