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Sean Simon

Sean Simon

Co-Founder at Blurbs and Cogent Collective, Host of The MarTech Matrix Podcast

Portland, Oregon
Joined May 2025
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Summary

Sean Simon is a veteran in the ad tech and MarTech industry with over 25 years of experience, transitioning from early-stage startups to scaled ad tech. He has a deep understanding of the evolving landscape, particularly the challenges faced by both vendors and buyers in navigating the complex ecosystem of marketing technology. His career reflects a continuous learning journey and a passion for how new technology can solve business challenges. emarketingassociation+1
As a Co-Founder of Blurbs and Cogent Collective, Sean is dedicated to fostering trust and efficiency in the MarTech buying process. Blurbs, a MarTech discovery platform, aims to simplify vendor selection by providing curated information and enabling anonymous inquiries, directly addressing the common issues of vendor distrust and information overload. Cogent Collective functions as a community for marketing and e-commerce leaders, facilitating the curation and vetting of emerging technology solutions. emarketingassociation+2
Sean hosts The MarTech Matrix Podcast, a platform dedicated to the free exchange of marketing technology best practices. This initiative, stemming from Cogent Collective, is designed to expedite the decision-making process for brands and agencies seeking the right MarTech solutions, recognizing that time and accuracy are paramount in a rapidly changing industry. themartechmatrix+1
His career includes significant sales leadership roles at companies such as Yahoo!, EarthQuake Media, Criteo, and PebblePost. He was instrumental in developing online marketing solutions and managing key accounts. His early experiences at broadcast.com and Anderson & Lembke provided him with foundational knowledge in the nascent digital advertising space, shaping his perspective on technology's impact on business. sfbig+2

Work

Education

Writing

SEO Later?

October 1, 2025

Examines the continued relevance of SEO in the current digital landscape and identifies successful strategies for its implementation.

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Amazon & Direct Sales: A Balancing Act

December 1, 2024

An exploration of how to combine direct sales with Amazon's platform, discussing the complexities and strategies for success in both channels.

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From broadcast.com (and Mark Cuban) to Yahoo! to AI-Powered Marketing

November 1, 2024

A conversation exploring career trajectories from early internet days to modern AI-driven marketing strategies, featuring insights from his experiences at broadcast.com and Yahoo.

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The SMSpocalypse is Here—Politicians, Marketers, and How to Survive the Spamageddon

October 1, 2024

Discusses the challenges and strategies for navigating the increasing complexities of SMS marketing, especially concerning spam regulations and effectiveness.

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