Morgan Friberg

Marketing leader with expertise in innovation, equity compensation, and data analysis

Los Gatos, California, United States

Joined April 2025

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Summary

Morgan Friberg is a highly experienced marketing leader with a long and varied career spanning over two decades in the tech industry, including roles at Google, Atlassian, Hewlett-Packard Software, Liftoff Mobile, and Meta Co. He has demonstrated consistent progression in marketing management, culminating in his current role as Head of Marketing at Shovels.

He possesses a strong expertise in content marketing and thought leadership, evidenced by numerous articles published on company blogs for Brightidea, Reins, Shovels, and Atlassian. His writing covers a range of topics including innovation management, equity compensation strategies, and data-driven market insights in proptech. brightidea+4

Morgan demonstrates strong analytical skills, particularly in leveraging data for market insights. At Shovels, he is actively involved in analyzing permit data for industry trends, such as construction activity, ADU growth, and hurricane recovery patterns, contributing significantly to the company's research and publications. shovels+3

Beyond his professional career, Morgan Friberg is a musician who released a solo album titled 'Lap One' in 2023 under the project name HOT LAP, showcasing a creative side and an interest in music production. bandcamp+1

Work

Education

Projects

Writing

When Disaster Strikes: What Permit Data Reveals About Hurricane Recovery

November 1, 2025

Authored an article on the Shovels blog analyzing permit data to understand recovery patterns after hurricanes Harvey and Ian.

shovels.ai

America's ADU Boom: What 2.8 Million Permits Reveal About the Housing Solution

October 1, 2025

Authored an article on the Shovels blog examining 2.8 million ADU permits to understand their role in addressing the housing shortage and factors influencing growth.

shovels.ai

September 2025 Newsletter

September 1, 2025

Contributed to Shovels' September 2025 newsletter, specifically mentioned for heading up the new marketing department.

shovels.ai

Shovels Quarterly Permit Index: Q2 2025

September 1, 2025

Authored the Q2 2025 Shovels Quarterly Permit Index, analyzing U.S. construction trends, permit volumes, processing times, and regional development patterns.

shovels.ai