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Boris Berenberg

Boris Berenberg

Product leader, exited CEO, co-founder matchmaker, Atlassian ecosystem expert

boris
New York City, New York, United States
Joined December 2024

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Summary

Boris Berenberg is an experienced product leader with a deep understanding of the Atlassian ecosystem, having worked as a Support Engineer at Atlassian, founded Atlas Authority (an Atlassian consulting firm that was acquired by Modus Create), and now serves as VP of Product at Modus Create, where he continues to leverage his expertise to build and optimize products and processes, notably through AI-powered automation solutions. sessionize+2
A proven entrepreneur, Boris successfully bootstrapped and exited his company, Atlas Authority. His reflective writings on the experience highlight his candid perspective on the challenges and identity shifts associated with selling a business, demonstrating a commitment to continuous learning and sharing insights with the founder community. nothingeasyaboutthis+2
Beyond his corporate roles, Boris is actively involved in fostering entrepreneurship as the Cofounder Matchmaker at LFC.DEV, organizing in-person events to connect aspiring and experienced founders. He is also an angel investor and a proponent of building new ventures and contributing to the startup ecosystem. lfc+2
Boris exhibits a strong aptitude for practical innovation and leveraging technology to solve problems, evidenced by his personal projects like MoodApp (a mood tracker he built in 2016 with a unique UX for adherence) and his development of Securely for Jira (a security app built with AI and Atlassian Forge), along with the open-source har-cleaner library. nothingeasyaboutthis+3

Work

Education

Projects

Writing

How AI-Powered Automation Can Help with Forum Monitoring

May 20, 2025

An article authored as VP of Product at Modus Create, detailing an AI-powered automation solution for forum monitoring. It explains how AI, GitHub Copilot, Node.js, and Atlassian API are used to streamline the process of engaging with customers, creating Jira tickets, and tracking relevant discussions, highlighting the benefits for product development.

Favicon imagemoduscreate.com

Securely: How a Non-Expert Enhanced Cloud Security with Forge

January 23, 2024

A blog post detailing the development of Securely, a Jira security app, using Atlassian's Forge platform. It describes how the app addresses HAR file vulnerabilities, the use of AI tools (ChatGPT, DALL-E) in its creation, and the process of launching it on the Atlassian Marketplace. It also discusses the open-sourcing of the core scrubbing code.

Favicon imageatlassian.com

I regret selling my startup

January 16, 2024

A personal blog post reflecting on the experience of selling his bootstrapped company, Atlas Authority. It delves into the unexpected emotional and identity challenges faced after the sale, the importance of defining personal values, and lessons learned for other founders considering an exit. The article also touches on his current activities of angel investing and building new projects.

Favicon imagenothingeasyaboutthis.com

Why is a mood tracker from 2016 still the best?

August 22, 2023

A blog post reflecting on MoodApp, a mood tracker he built in 2016. It discusses the design philosophy behind it, the importance of user adherence in mood tracking, and how the physical buttons of the Pebble Smartwatch provided an unmatched user experience for logging emotions. He also shares personal insights gained from using the app to analyze his own mood patterns.

Favicon imagenothingeasyaboutthis.com

Offloading compute from my laptop to Cloud

September 23, 2019

A technical article from 2019 exploring the challenges and realities of offloading computational tasks to cloud providers. It discusses his experiences with Atlassian product testing and app development, system configurations on GCP, and considerations for security, latency, and tool integration.

Favicon imagemedium.com

Hobbies

Actively involved in angel investing, supporting early-stage companies, though currently paused. nothingeasyaboutthis+1

Enjoys reading books, listening to podcasts, running, lifting weights, snowboarding, scuba diving, and travel. nothingeasyaboutthis

A Formula 1 enthusiast. nothingeasyaboutthis

Has a background in music photography. nothingeasyaboutthis

Notes

SCSai Chaitanya Psaid they've seen
BBBoris Berenberg 🦦
build and inspire high-performing engineering teams.

Mar 9, 2026