Annica Lin

Experienced mobile user‑acquisition and paid‑acquisition leader who focuses on full‑funnel growth: Annica has repeatedly led UA and performance programs at fintech and insurance companies (Stash, Policygenius, Thimble, Sable) and speaks/writes about acquisition, onboarding, retention, and LTV-driven strategies. liftoff+2

Cross‑functional builder and operator: she emphasizes building autonomous growth teams, setting north‑star metrics and repeatable processes, and tying UA to product and CRM (email/SMS/push) to improve post‑install conversion and LTV. appgrowthsummit+1

Public writer, speaker and endurance athlete: Annica maintains an active writer/speaker presence (HackerNoon posts, TEDx talk), and connects athletic discipline with leadership and resilience. hackernoon+2

Now focused on accessible communications and assistive tech growth: as Head of Growth at Nagish she’s applying product and growth skills to increase adoption of captioning/assistive features for Deaf and hard‑of‑hearing users. nagish+1