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William Cordeiro

William Cordeiro

Managing Partner at SaaSholic, early-stage VC focused on LatAm B2B SaaS

williamcordeiro
São Paulo, Brazil
Joined September 2025
Favicon imagebr.linkedin.com
Favicon imagesubstack.com
Favicon imagewilliamcordeiro.medium.com
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Favicon imagesaasholic.com

Network

1.3K connections
🌎
LatAm VC Investors
⚖️
Startup Legal Finance
💎
Citrino Spectra Investments
👼
Angel Early Investors
☁️
SaaSholic Network
🧘‍♀️
Yooga Team
💡
Beacon Founders Network

Summary

William Cordeiro is a prominent early-stage venture capitalist specializing in Latin American B2B SaaS companies. As a Managing Partner at SaaSholic, he focuses on pre-seed and seed investments ranging from $150K to $500K, demonstrating a strong commitment to identifying and nurturing promising startups in the region. His investment strategy emphasizes capital efficiency, disciplined economics, and providing hands-on operational support to portfolio companies. saasholic+3
With a strong background in both entrepreneurship and venture capital, William Cordeiro brings a unique perspective to his investments. He previously founded Hisston during his university years and held roles as an Investment Analyst and Executive Director at GVAngels, where he led numerous deals. This blend of operational experience and investment acumen allows him to deeply understand the challenges faced by founders and provide valuable strategic guidance. linkedin+2
Cordeiro is a thought leader in the Vertical SaaS space, frequently sharing insights through his Substack and Medium articles. He advocates for the significant opportunities presented by AI and specialized data in industry-specific software solutions, believing that Vertical SaaS businesses, particularly those controlling 'Systems of Record,' are uniquely positioned for substantial growth and innovation. substack+1

Work

Education

Writing

Doing It Wrong, Again - Our Next Act

November 1, 2025

Co-authored article detailing SaaSholic's contrarian approach to venture capital in Latin America, emphasizing capital efficiency, investment discipline, and deep operational support, with case studies of Jusfy, Clicksign, and Clad.

Favicon imageblog.saasholic.com

AI Has Made Vertical SaaS the New Big Thing

December 1, 2023

Explores how LLMs have amplified the appeal of industry-specific software solutions and the expansion opportunity within Vertical SaaS, highlighting examples like Veeva and Toast.

Favicon imagewilliamcordeiro.substack.com

Vai fundar uma startup (empreender) durante a faculdade?

January 1, 2017

Article reflecting on his experience founding a startup (Hisston) during university, discussing the motivations and challenges of student entrepreneurship and the importance of a strong team.

Favicon imagept.linkedin.com

Notes

MSM Ssaid
WCWilliam Cordeiro
has made a big positive impact leading B2B SaaS products.

Jan 16, 2026

DGDiego Gomessaid they've seen
WCWilliam Cordeiro
make a standout impact in venture capital after graduating from FGV.

Sep 30, 2025