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Will Pearson

Will Pearson

Managing Director and CFO at True; focused on growth and value creation

will-pearson-8521
London, United Kingdom
Joined June 2026

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1.2K connections
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Private Equity Investors
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Board Advisors
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Ribble Cycles Leadership
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Operations Strategy
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Investment Team
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Cotswold Leadership
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Consumer Founders

Summary

Will Pearson is a highly experienced finance professional with a strong background in private equity, investment, and corporate finance. He currently serves as the Managing Director, Investment & CFO at True, a consumer-focused private equity firm, where he oversees finance, operations, and compliance while actively working with portfolio companies to achieve growth. His career trajectory showcases a consistent focus on financial leadership roles within significant global organizations. true+4
With over two decades of experience, Will Pearson has held various senior finance positions, including twelve years at GE Capital where he managed significant assets and held roles such as CFO of GE Leveraged Finance, Pricing Leader, FP&A Leader, and Finance Manager. This extensive tenure at GE Capital honed his expertise in financial analysis, modeling, and strategic financial leadership. mergr+1
Beyond his executive role at True, Will Pearson actively contributes to the strategic direction of several companies within True's portfolio. He sits on the boards of directors for Sneak Energy, Soulfresh, The Cotswold Company, and Ribble Cycles, demonstrating his commitment to the operational success and growth of these diverse consumer brands. marketscreener+2
Will Pearson began his career at Deloitte as a Senior Manager, where he collaborated with Matt Truman and Paul Cocker, who would later become his co-founders at True. This early career experience at a major professional services firm provided a foundational understanding of business operations and financial practices. true+2
Academically, Will Pearson holds an MEng in Metallurgy & Science of Materials from the University of Oxford, graduating in 1998. This technical background complements his extensive financial and leadership experience, indicating a strong analytical and problem-solving skill set. marketscreener+1

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