Paul Cocker

Paul Cocker is the CEO and Co-Founder of True., a leading investment firm focused on the ecommerce and retail industries. He is responsible for the firm's strategic direction, brands, and investments, demonstrating leadership in identifying and nurturing consumer-focused businesses. true+2

Cocker has extensive experience as a Non-Executive Director across a diverse portfolio of consumer brands, including Sneak Energy, Represent, hush homewear ltd, Soulfresh, Zwift, The Cotswold Company, Ribble Cycles, and Frugi. His involvement often follows True.'s investments, providing strategic guidance for growth and international expansion, particularly in the D2C space. theorg+3

With over 20 years of experience in ecommerce and retail, Paul Cocker began his career in finance at Deloitte UK as a Senior Analyst, Manager, and Senior Manager, before moving into roles at Dawnay Day and Strand Hanson Limited as an Associate Director. This background underpins his strategic approach to investment and business development. theorg