Mike Martin

Experienced consumer & media investor who transitioned from a long finance and corporate-VC career at Sky into a specialist, multi-stage consumer and retail investment role at True. At Sky he rose through investment manager to head of investments (2013–2022), participating in strategic investments across media and entertainment technology and acting as board observer for several portfolio companies. At True (2022–present) he applies that sector depth to source and support consumer and retail startups through True's combined VC, growth equity and corporate advisory model. true+2

London-based investor with an international upbringing and operator–investor approach: he reports having lived in seven countries across four continents, and his public profile highlights a focus on founder support, corporate partnerships and sector-focused conviction investing in consumer & retail. true+1

A connector between corporate partners and startups: True’s model (and interviews/podcasts featuring Mike) emphasize combining operational experience and corporate networks to generate proprietary deal flow and add value to founders — a role Mike's Sky corporate venturing background positions him well to play. eu+1