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Srishti Misra

Srishti Misra

Marketing leader — brand, product & service marketing

srishti-misra
Gurugram, Haryana, India
Joined October 2025
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Summary

Experienced marketing leader with cross‑category experience: Srishti has moved from banking and field roles into product and service marketing at large FMCG (Pidilite) and now leads marketing at Hippo Homes, demonstrating adaptability across consumer goods, services and retail contexts. linkedin+2
Deep FMCG and product-marketing background: Multiple roles at Pidilite (Branch Manager — Fevicol, Product Manager, Manager — Service Marketing for Dr.Fixit) suggest hands‑on experience in product launches, trade/field management and service‑oriented marketing for established consumer brands. linkedin+1
Foundation in rural & social contexts from IRMA and early internships: Education at IRMA (PGDRM) plus internships with organisations like KMVS, Sarvajal and Amul indicate early exposure to rural development, social enterprises and grassroots operations—skills that complement her marketing and GTM strengths. linkedin
Current focus on retail & home improvement marketing: As Associate Director — Marketing at Hippo Homes, she appears focused on omnichannel/retail go‑to‑market activities for a home improvement/retail brand, bridging brand and activation work for consumer-facing stores and offerings. hippohomes+1

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