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Samrat Chowdhery

Samrat Chowdhery

Senior Communication Strategist, Journalist & Social Impact Leader

samrat
Mumbai, India
10.6K connections
Joined September 2025

Summary

Senior corporate communications and growth strategist with deep experience leading PR strategy, content development and new-business pitching for major clients across real estate, technology, defence, infrastructure and nonprofit sectors; has driven measurable agency growth through high-impact media campaigns, integrated content programs, and strategic counsel on reputation, positioning, and crisis communications, while mentoring teams to raise delivery quality and client alignment.
Seasoned journalist with over two decades of editorial experience at major Indian newspapers and international outlets; produces investigative and long-form analysis on public policy and industry trends, and has authored influential commentary on tobacco policy, regulation and public-health implications for outlets including Times of India, DNA and Filter.
Core skills & expertise: strategic communications and PR (agency growth, media relations, reputation management), editorial and long-form journalism, content strategy and development, new-business pitching and client acquisition, and leadership and mentoring. Secondary expertise includes public speaking, conference presentation, and tobacco harm-reduction research and policy advocacy.
Selected clients and notable engagements include Lodha, Runwal, Sri Lotus, Etrav, Paras Defence, Raintree, Tata BlueScope, Brookfield Properties, ITD Cementation and ADAG, with experience leading pitches and campaigns for both corporate and government stakeholders.
Has founded and directed consumer-focused organisations and served in international advocacy leadership roles, representing user perspectives in global tobacco and nicotine policy forums. Practitioner-researcher who has run field studies assessing the feasibility of vaping and alternative nicotine products for low-income tobacco users, contributing to applied harm-reduction research and policy discussions.

Work

Education

Projects

Writing

Fiscal benefit, not health, strongest indicator for vape bans

February 1, 2026

Analysis arguing that state fiscal interests (state-owned tobacco, tax dependence) are a stronger predictor of vape bans than public-health evidence, based on a review of jurisdictions and economic incentives.

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Smoke and mirrors: Why TN must reverse ban on e-cigarettes

September 1, 2018

Opinion arguing that the Tamil Nadu ban on e-cigarettes removes safer alternatives and harms public health.

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A Perfect Storm

May 1, 2024

Essay / long‑form piece tracing the political, regulatory and market forces that led to India's 2019 ban on commercialization of ENDS and the public‑health consequences.

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Brazil Scraps Flight Ban on Vapes, in Win for Consumer Advocacy

August 29, 2024

Reports on Brazil's reversal of a short-lived flight ban on vapes and the role of consumer advocacy in securing the reversal.

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Will Indonesia, a Key Tobacco Control Outlier, Keep Vaping Legal?

November 1, 2024

Analysis of Indonesia's approach to vaping regulation, the tensions between prohibition and regulation, and implications for public health and illicit markets.

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Will New Bloomberg Funds Spread Vape Bans in Low-Income Countries?

March 30, 2023

Investigates how a major Bloomberg Philanthropies funding initiative could influence vape policy and potentially spread prohibitionist approaches in low- and middle-income countries.

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Taiwan Is About to Ban the Use of Nicotine Vapes

January 24, 2023

Analyzes proposed legislation in Taiwan to ban nicotine vaping, the motivations behind it, and potential public-health consequences.

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Philippines Vaping Policy Could Be a Model for the Rest of Asia

November 8, 2022

Examines the Philippines' regulatory approach to vaping and how its law could serve as a pragmatic model for other Asian countries.

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Pakistan Nicotine-Pouch Surge Brings Harm Reduction Hope in South Asia

December 16, 2022

Describes the rapid rise of nicotine pouches in Pakistan and their potential to offer lower-risk alternatives to traditional smokeless tobacco.

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Seeking Substitutes

May 1, 2023

Explores how modern oral nicotine products could replace deadly smokeless tobacco in India and the potential public-health and regulatory challenges.

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Tobacco Harm Reduction’s Prospects Under the Biden Administration

January 6, 2021

Roundup of expert perspectives on what the Biden administration could do to support or hinder tobacco harm reduction in the United States.

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Why India Is Tobacco Harm Reduction’s Most Important Frontier

September 25, 2018

Argues that India is a critical battleground for tobacco harm reduction and outlines the policy challenges and opportunities there.

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India Doubles Down on Vape Ban With Research and Media Censorship

January 1, 2024

Analysis of India's regulatory approach to vaping and the impact on research, media and consumer access (Filter).

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Samrat Chowdhery: I expect vaping to take off in an even bigger way in 2017

January 1, 2017

Interview/feature discussing the state of vaping in India in 2016 and expectations for growth and industry developments in 2017.

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If an eco-friendly car is taxed less, why not a risk-reduced nicotine product?

January 1, 2018

Opinion piece arguing for differential taxation and policy treatment for lower-risk nicotine products, drawing comparisons with other regulated industries.

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Harm Reduction Experts Warn: FCTC COP11 Policies Risk Marginalizing the Global South

November 1, 2025

Analysis arguing that COP11 policy proposals led by high-income countries may not suit low- and middle-income countries, warning that prohibition-focused measures could expand illicit markets and calling for equitable, evidence-based support for LMICs.

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Tobacco Price Elasticity: A Convenient Myth?

October 20, 2025

Opinion piece examining limits and unintended consequences of using tobacco price elasticity as a primary policy tool, arguing taxation can fuel illicit markets and harm vulnerable populations.

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India's Vape Ban: A Case Study in Unintended Consequences

June 3, 2025

Analysis of India’s 2019 e-cigarette ban (PECA), describing how prohibition has fostered a black market, foreclosed economic opportunities, and prevented harm-reduction alternatives from scaling.

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How Wikipedia changed Ajmal Kasab's birthday

July 1, 2011

Report on how conflicting sources and edit wars on Wikipedia led to confusion over Ajmal Kasab's date of birth during the Mumbai blasts coverage.

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The blunder that was NAM

May 1, 2010

Book review discussing Jagat S Mehta's critique of India's Non-Aligned Movement and its foreign-policy consequences.

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Can Tobacco Harm Reduction Work for India’s Poor?

April 1, 2021

Article examining the potential and challenges for tobacco harm reduction among low‑income populations in India (Filter / earlier pieces).

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Hobbies

Public speaking, advocacy and policy engagement (frequent webinars/podcasts on THR) thrsp