Rafael Guerra

Rafael Guerra is a seasoned e-commerce and omnichannel retail expert with over 18 years of experience, demonstrating a strong track record in driving results and leading digital transformations for major companies in Brazil. His experience spans across various leadership roles, from Head of E-commerce to CTO, working with both established retailers and emerging startups. com

He is the co-founder and CEO of Sinatra, an AI startup focused on developing an AI co-pilot system for e-commerce, reflecting his entrepreneurial spirit and expertise in leveraging artificial intelligence to optimize retail operations. Sinatra secured pre-seed funding in 2024, indicating market recognition of its innovative approach. thesaasnews+2

Rafael has a strong educational background in digital marketing and executive education from reputable institutions such as FGV, Nanyang Technological University, and Columbia Business School, complementing his practical experience with academic knowledge in the evolving digital business landscape. crunchbase+1