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Raef Lawson

Raef Lawson

Executive Director, Profitability Analytics Center of Excellence

raef-lawson
New York
Joined February 2026
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Summary

Leader in profitability analytics and practice-focused frameworks — founded and leads the Profitability Analytics Center of Excellence (PACE) and promotes the Profitability Analytics Framework to help organizations link revenue management, managerial costing, and investment decisions for internal decision support. profitability-analytics+1
Experienced management accounting researcher and educator — long record of scholarly and practitioner publications, conference presentations, and curriculum work connecting academic research to practitioner needs. google+1
Communicator and practitioner advisor — publishes books and articles, leads webinars, podcasts, and events, and translates research into actionable guidance for CFOs and management accountants. caprus+2
Active contributor to professional organizations — long-standing roles at the Institute of Management Accountants (IMA) including Vice President of Research & Policy and Professor-in-Residence, guiding research-practice connections and academic relations. ifac+1

Work

Education

Projects

Writing

Unleashing the Power of Profitability Analytics

January 1, 2025

Book describing PACE's Profitability Analytics Framework, practical tools, case studies, and guidance for integrating revenue management, managerial costing, and investment management into strategy and decision-making.

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Scorecard Best Practices: Design, Implementation, and Evaluation

January 1, 2012

Edited volume on scorecard design and implementation (management/performance scorecard topics) with practitioner and academic perspectives.

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Hobbies

Shows public interest in cricket and hockey and shares related commentary. nitter