
Elettra Fiumi
Documentary director & AI filmmaker; founder and CEO of Fiumi Studios
efiumi
Lugano, Switzerland
Joined November 2025
Network
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Summary
Documentary filmmaker and company founder — Elettra founded and runs Fiumi Studios, producing documentary features, short films and branded/editorial video for major cultural and corporate clients. Her work bridges editorial journalism and cinematic documentary production, and she manages both creative direction and business operations for an international production company. fiumistudios+2
Archivist‑driven personal storytelling — She mined her father Fabrizio Fiumi’s 9999 archive to create Radical Landscapes (A Florentine Man), using intimate, archival discovery to frame broader cultural and architectural histories. That personal/archival approach is a throughline in her long‑form work. radicallandscapesfilm+1
AI‑forward filmmaker and educator — In recent years she has positioned herself at the intersection of filmmaking and generative AI: running AI creator programs, teaching workshops (for architects, film students and professionals), participating in creative partner programs for tools like Runway and Leonardo, and publishing a Substack on AI Cinema. fiumistudios+2
Journalistic instincts & branded storytelling — Early training in print journalism (Departures, Black Ink, Travel + Leisure) and work for editorial outlets (The New Yorker, BBC, NBC/LeftField) inform her documentary approach: investigative curiosity, multimedia storytelling and the ability to translate journalistic projects into cinematic and branded formats. toscanafilmcommission+2
International practice and teaching — Bilingual/tri‑lingual background and transatlantic career (Florence, New York, Lugano) give her an international perspective; she teaches and leads workshops at universities and festivals, emphasizing practical training in documentary craft and AI tools. fus+2
Work
Education
Projects
Writing
"Photojournalists Covering Pandemic Life in Italy" (multimedia project) — The New Yorker
January 1, 2020Multimedia/video project documenting photojournalists' coverage of COVID‑19 in Italy; project drew international attention and multiple awards.
BBC Travel: "The Mysterious Ghost Lights of Marfa" (multimedia)
January 1, 2018Multimedia piece for BBC Travel (video + text) on the Marfa lights, produced in partnership with Enterprise.
Hobbies
AI image & audiovisual experimentation (AI‑generated visuals and audio for film); publishes AI Cinema newsletter and runs creator programs. substack+1
Architecture and archival research (personal connection to Florence’s 9999 group; curates archival material into film projects). radicallandscapesfilm+1
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