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Natasha Baker

Natasha Baker

Founder & CEO of SnapMagic, AI copilot for electronics design

natasha-baker
San Francisco, California
Joined June 2024
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Summary

Natasha Baker is a visionary electrical engineer and entrepreneur who founded SnapEDA, later rebranded as SnapMagic, an AI copilot for electronics design. She identified a critical need for efficient electronic component data in hardware engineering and developed a platform that streamlines the design process for over a million engineers worldwide. Her work has significantly impacted the industry by building the world's largest proprietary database of electronic component models and integrating AI to accelerate circuit board design. elektormagazine+3
Her entrepreneurial journey is marked by rapid growth and recognition, including participation in Y Combinator (S15 batch). Under her leadership, SnapMagic has grown to a team of over 30 members and facilitates millions of CAD model downloads annually. She is a recipient of the 2025 Engineering Alumni Network Rising Star Award from the University of Toronto for her professional achievements and impact on the electronics design field. ycombinator+1
Beyond her entrepreneurial endeavors, Natasha has contributed to the technology discourse as a writer for Forbes and Thomson Reuters. Her articles cover topics ranging from big data, cloud computing, and the Internet of Things to mobile payments, demonstrating her broad understanding of the tech industry. forbes
Natasha's foundational experience as an Electrical & Computer Engineering graduate from the University of Toronto, combined with her early career roles at companies like National Instruments and Analog Devices, provided her with deep technical expertise in electronics, digital signal processors, and circuit design. This technical background is crucial to her success in developing innovative solutions for hardware engineers. utoronto+1

Work

Education

Writing

Should You Outsource Your Data? Why Colocation Is On The Rise

July 15, 2015

Discusses the benefits of colocation facilities as an alternative to traditional in-house data centers for businesses managing large amounts of data.

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5 Tech Trends That Will Hit Every Retail Store By 2020

April 3, 2015

Explores emerging technology trends impacting the retail industry, such as showrooming and the shift towards online purchases.

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Are Your Systems Ready For The Big Data Explosion? 3 Key Database Strategy Tips

March 13, 2015

Provides strategic advice for IT teams to manage and keep up with the exponential growth of enterprise data.

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3 Hurdles Standing In The Way Of The Internet Of Things

January 2, 2015

Examines the challenges hindering the widespread adoption and growth of the Internet of Things (IoT), including wearable technology and home automation.

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Will Apple Pay Finally Be The Game Changer Mobile Payments Need?

September 26, 2014

Discusses the potential impact of Apple Pay on the mobile payments landscape and its role in encouraging users to adopt digital transactions.

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