
Minah Jung
Associate Professor of Marketing at NYU Stern
Network
3.8K connectionsSummary
Work
Education
Writing
Forecasted vs. Actual Generosity in Image‑Concern Interventions
January 1, 2023Research comparing forecasted generosity (what people expect others will do) versus actual generosity in interventions that target image concerns; examines discrepancies between predicted and observed prosocial behavior.
Overestimating the Valuations and Preferences of Others
January 1, 2022Multi-study investigation showing a robust bias where people overestimate others' valuations and preferences, exploring mechanisms and boundary conditions.
Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
January 1, 2019Field experiment examining how name similarity between potential donors and recipients influences generosity in email solicitations.
People can recognize, learn, and apply default effects in social influence
January 1, 2018Letter/comment investigating recognition and learning of default effects within social influence contexts.
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Contexts
January 1, 2016Field-based investigations of anchoring effects in payment contexts, evaluating how previously considered values influence consumer payment decisions in real transactions.
Paying More When Paying for Others: Consumer Elective Pricing with Pay‑It‑Forward Framing
January 1, 2013Studies consumer elective pricing demonstrating that people pay more when given the opportunity to pay for others (pay-it-forward) than when paying for themselves; includes field experiments and lab studies examining social motives in pricing.
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