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Minah Jung

Minah Jung

Associate Professor of Marketing at NYU Stern

minah-jung
New York, New York
Joined February 2026

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Summary

Behavioral researcher focused on judgment and decision making and prosocial behavior: Jung’s research program centers on how people make valuation and generosity decisions, including pay‑it‑forward dynamics, image concerns, and how social information shapes payments and giving. nyu+2
Employs both field experiments and laboratory studies: Her publications and projects frequently combine real-world field experiments (e.g., farmers markets, museum admissions, email solicitations) with controlled lab work to test behavioral hypotheses. berkeley+2
Active academic with peer‑reviewed contributions and professional affiliations: Jung has an active publication record across outlets (including Management Science, Marketing Science, PNAS contributions), and is listed as an NBER researcher affiliated with New York University. informs+2
Teacher and mentor at NYU Stern: Since joining NYU Stern in 2015, she teaches core MBA and EMBA courses as well as a PhD seminar, covering judgment and decision making and behavioral science research methods. nyu+1

Work

Education

Writing

Forecasted vs. Actual Generosity in Image‑Concern Interventions

January 1, 2023

Research comparing forecasted generosity (what people expect others will do) versus actual generosity in interventions that target image concerns; examines discrepancies between predicted and observed prosocial behavior.

Favicon imagepubsonline.informs.org

Overestimating the Valuations and Preferences of Others

January 1, 2022

Multi-study investigation showing a robust bias where people overestimate others' valuations and preferences, exploring mechanisms and boundary conditions.

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Name Similarity Encourages Generosity: A Field Experiment in Email Personalization

January 1, 2019

Field experiment examining how name similarity between potential donors and recipients influences generosity in email solicitations.

Favicon imagepubsonline.informs.org

People can recognize, learn, and apply default effects in social influence

January 1, 2018

Letter/comment investigating recognition and learning of default effects within social influence contexts.

Favicon imagepubmed.ncbi.nlm.nih.gov

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Contexts

January 1, 2016

Field-based investigations of anchoring effects in payment contexts, evaluating how previously considered values influence consumer payment decisions in real transactions.

Favicon imagehaas.berkeley.edu

Paying More When Paying for Others: Consumer Elective Pricing with Pay‑It‑Forward Framing

January 1, 2013

Studies consumer elective pricing demonstrating that people pay more when given the opportunity to pay for others (pay-it-forward) than when paying for themselves; includes field experiments and lab studies examining social motives in pricing.

Favicon imagepapers.ssrn.com