Vivek Girotra

Vivek Girotra is a highly experienced marketing leader specializing in growth, mobile, performance, and brand marketing. With over 15 years in the consumer tech industry, he has a proven track record of driving user acquisition and retention for high-performance brands, including prominent roles at MachineZone, FoxNext Games, and Elevate Labs. mauvegas+1

He is currently the VP of Growth Marketing at Abound by The Times of India, where he spearheads the launch and growth of a neobank super-app designed for Indian expatriates. His work involves leveraging advanced marketing techniques to increase FinTech app retention and engagement, demonstrating a deep understanding of audience segmentation, lifecycle marketing, and market cycles. joinabound+2

Vivek is a proponent of data-driven marketing, advocating for robust technology stacks for user acquisition and effective strategies against mobile ad fraud. His experience at FoxNext Games highlights his expertise in building in-house marketing tools, optimizing bidding processes, and working with reputable partners to ensure transparency and fight fraudulent traffic. tumblr+1

Beyond his corporate roles, Vivek is an active angel investor and advisor to early-stage startups in the U.S. and India, focusing on digital businesses. mauvegas+2

An alumnus of the University of California, Berkeley, Haas School of Business, where he earned his MBA, Vivek combines academic rigor with extensive practical experience in global growth and marketing strategy. mauvegas+2