Filipe Macedo
Digital strategist and CMO with a computer‑engineering background
macedo
Lisbon, Portugal
New York, New York, USA
Joined February 2025
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7.7K connectionsSummary
Digital strategist and agency marketing leader: Filipe built comOn's social capability and later led the agency's marketing as Chief Marketing Officer. His public interviews and agency profiles emphasise an 'empathy'‑first approach to user marketing — turning human insight into strategy and creative briefs. topinteractiveagencies+2
Technical foundations informing product and analytics work: He trained as a computer engineer (BSc + MSc at Instituto Superior Técnico) and has a master's dissertation / research focus on business intelligence and retail analytics — a background he cites when bridging data, product and marketing. theorg+1
Builder and founder in web3: In 2021 he co‑founded Talent Protocol, a web3 professional network. That project positions him as both a product‑focused founder and a public advocate for new models of professional reputation and talent discovery. theorg+1
Public communicator, teacher and creative: He publishes essays and guides on Medium, gives talks and mentors startups, and pursues creative outlets (DJing, photography). These activities amplify his voice on marketing, creativity and career design. medium+2
Work
Education
Projects
Writing
17 lessons learned in 2017
January 1, 2018Personal essay reflecting lessons from a year of professional projects, travel and creative experiments.
13 things I learned from my friends
August 1, 2017Personal reflections and short lessons on life and work.
Introducing EmpaFit
December 1, 2015Explains the EmpaFit initiative to collect and exercise empathy through stories — ties into his user‑centred marketing philosophy.
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