Profile banner
Filipe Macedo

Filipe Macedo

Digital strategist and CMO with a computer‑engineering background

macedo
Lisbon, Portugal
New York, New York, USA
Joined February 2025
Favicon imagefilipemacedo.online
Favicon imageabout.me
Favicon imagefilipermacedo.medium.com
Favicon imageinstagram.com
Favicon imagelinkedin.com
Favicon imagetwitter.com

Network

6.3K connections
💡
Startup Founders Advisors
🤖
AI Web3 Innovators
🎨
Product UX Design
🎓
Academic Mentorship
📈
Digital Strategy Performance
🚀
Talent Protocol Core
🤝
COMON Agency Network

Summary

Digital strategist and agency marketing leader: Filipe built comOn's social capability and later led the agency's marketing as Chief Marketing Officer. His public interviews and agency profiles emphasise an 'empathy'‑first approach to user marketing — turning human insight into strategy and creative briefs. topinteractiveagencies+2
Technical foundations informing product and analytics work: He trained as a computer engineer (BSc + MSc at Instituto Superior Técnico) and has a master's dissertation / research focus on business intelligence and retail analytics — a background he cites when bridging data, product and marketing. theorg+1
Builder and founder in web3: In 2021 he co‑founded Talent Protocol, a web3 professional network. That project positions him as both a product‑focused founder and a public advocate for new models of professional reputation and talent discovery. theorg+1
Public communicator, teacher and creative: He publishes essays and guides on Medium, gives talks and mentors startups, and pursues creative outlets (DJing, photography). These activities amplify his voice on marketing, creativity and career design. medium+2

Work

Education

Projects

Writing

17 lessons learned in 2017

January 1, 2018

Personal essay reflecting lessons from a year of professional projects, travel and creative experiments.

Favicon imagefilipermacedo.medium.com

13 things I learned from my friends

August 1, 2017

Personal reflections and short lessons on life and work.

Favicon imagefilipermacedo.medium.com

Introducing EmpaFit

December 1, 2015

Explains the EmpaFit initiative to collect and exercise empathy through stories — ties into his user‑centred marketing philosophy.

Favicon imagefilipermacedo.medium.com

Hobbies

DJing / music (performs as 'MAD MAC'), photography and travel about+1

Basketball and Brazilian Jiu‑Jitsu (mentioned in interviews and social posts) about+1