Filipe Macedo

A computer engineer turned creative strategist, currently on a 3-month quest across the globe to study wild ad agencies, interview their leaders and document their culture. Find more about the journey at agencysafari.com WORK. As CMO I’m responsible for comOn’s marketing strategy and for overseeing the planning and execution of the agency’s PR and communications initiatives, reporting directly to the CEO. As a Strategist, I try to simplify complex modern marketing. My role is to make sense of a client’s problem and develop simple but insightful strategies rooted in user behavior. Strategies that connect the dots and provide a clear path. All crafted into a powerful story that inspires creativity. LIFE. My life so far has already been a wonderful adventure with a multitude of experiences: I have an MSc in Computer Engineering, a postgraduate degree in Branding and a national basketball championship. I worked as a consultant at KPMG, played at major nightclubs and music festivals as DJ MAD MAC, and was one of the faces for Nike’s 2010 international campaign “Bleed Your Colors” side-to-side with Cristiano Ronaldo. All this before discovering advertising, almost 9 years ago. Since then I’ve also produced a song, published by Dutch label Nightbird Music, won the Young Lions Competition and was a digital marketing teacher for 3 years at EDIT and FLAG.