Kerry Benson

Kerry Benson is a seasoned leader in advertising and creative strategy, with a career spanning over three decades across prominent agencies. She currently serves as SVP, Creative Strategy at Kantar, where she focuses on leveraging insights and expertise to develop powerful advertising strategies for clients and has contributed to the launch of Link AI. Her previous leadership roles include EVP, Managing Director and EVP, Group Account Director at Hill Holliday, where she managed national accounts and led award-winning campaigns. thearf+2

Throughout her career, Kerry has demonstrated a strong focus on strategic brand development and account management. As Partner, Director of Brand Strategy at Connelly Partners, she guided efforts for major clients like Ocean Spray Craisins and Polaroid. Earlier experiences at Kirshenbaum Bond & Partners, Ogilvy & Mather, Arnold Worldwide, and Leonard Monahan Lubars honed her skills in account planning and executive leadership, consistently delivering award-winning campaigns. adweek+2

A respected voice in the advertising industry, Kerry has been a co-chair for the ARF’s David Ogilvy Awards, participated in the 4As Eastern Board of Governors, and served as a judge for the North American Effies. She frequently speaks on creative effectiveness and the role of AI in marketing, sharing her insights on panels and in articles. thearf+2

Kerry is an alumna of Bryant University, where she earned a BS in Business Administration with a focus on Marketing in 1987. She credits her early career advice to always come with solutions and to prioritize the company's best interests as foundational to her success, emphasizing patience and a non-linear approach to career growth. bryant