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Jonathan Palay

Jonathan Palay

Building AI Native Product Teams, Startup Thinker, Sales Professional

jonathan-palay
Louisville, Colorado
Joined August 2025
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Summary

Jonathan Palay is a seasoned sales leader and entrepreneur with a deep understanding of product growth and sales management. He co-founded CommercialTribe, focusing on sales management intelligence and establishing customer advisory boards, and earlier co-founded the mobile polling startup mobback. His philosophy centers on building a development and coaching culture within sales organizations to foster high-performing teams. reforge+2
Currently at Reforge, Jonathan is dedicated to building AI Native Product Teams and guiding organizations in product-led growth and marketing strategies. He leverages his extensive experience in bringing new products to market to help clients access and utilize Reforge's educational frameworks. reforge+1
His career demonstrates a strong track record in scaling businesses and developing go-to-market strategies, notably building the Mid-Market business unit at Corporate Executive Board from inception to $50 million. He also actively mentors startups through Techstars, contributing to the entrepreneurial ecosystem. generalassemb+1

Work

Education

Projects

Writing

Build Your Sales Management Cadence

September 1, 2019

An article discussing the importance of a sales management cadence to guide how frontline managers spend their time and activities to engineer sales results.

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What You Must Do To Gain Unquestioned Adoption of Your Sales Methodology

November 1, 2018

An article emphasizing the importance of understanding and adopting sales methodologies to characterize people by their actions rather than just words.

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B2B Content Marketing: Sales Management Intelligence Report for CommercialTribe

A report summarizing learnings from 50+ customer discovery conversations, demonstrating a customer need for sales management intelligence that CommercialTribe's product could uniquely solve.

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Customer Advisory Board Charter at CommercialTribe

A document providing insight into establishing and running a Customer Advisory Board to get consistent feedback from trusted advisors and steward product roadmap prioritization.

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Hobbies

Enjoys exploring the Colorado frontier and the intersection of sales and entrepreneurship. nitter+1