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Matt Cameron

Matt Cameron

Operating Advisor, Sales Leadership Principal, and Go-to-Market Strategist

mattcameron
Las Vegas, Nevada
Joined February 2025

Network

14.9K connections
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JMI Equity Network
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Venture Capital Investors
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GTM Revenue Leaders
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Operating Partners Advisors
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AI Automation Innovators
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Sales Enablement Experts

Summary

Matt Cameron is a seasoned sales and Go-to-Market (GTM) leader with over 25 years of experience, spanning various roles from sales executive to founder and operating advisor. His career highlights include building sales engines for high-growth companies like Salesforce.com and Yammer, and advising numerous SaaS organizations on enhancing their GTM strategies. He is currently an Operating Advisor at JMI Equity, focusing on software investments. jmi+3
He is the founder and CEO of SaaSy Sales Leadership, a community and training platform dedicated to developing sales managers and VPs. His programs incorporate emotional intelligence coaching with deep revenue organization experience to support high-performance GTM leadership teams. saasysalesleadership+1
Matt is a prolific writer on sales leadership and operations, contributing articles to SalesOps Central and other platforms. His writings cover topics such as sales hiring, forecast accuracy, sales enablement, and managing sales teams, demonstrating his thought leadership in the SaaS sales space. salesopscentral+1
His educational background includes executive education in Mergers & Acquisitions from London Business School, directorship training from the Australian Institute of Company Directors, and degrees in Finance, Marketing, and Management from the University of Auckland and Victoria University of Wellington. This diverse academic foundation complements his extensive practical experience in sales and business strategy. theorg+1

Work

Education

Writing

Success in your head leads to success everywhere

March 9, 2023

An article discussing mindset challenges and techniques for overcoming them, drawing lessons from working with people in adverse conditions.

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The #1 deal diagnostic tool: Mutual plans โ€“ What good (and bad) plans look like

January 28, 2018

An article detailing the single most important predictor of success in sales: knowing what needs to be done to close a deal.

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The most common sales hiring profile mistake in early stage start-ups

January 28, 2018

An article addressing challenges in building sales organizations for series seed or series A/B startups, particularly concerning hiring expensive reps.

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Hiring over your head of sales โ€“ When the suit outgrows the wearer.

June 21, 2017

A post discussing when and how to hire over an existing head of sales for the benefit of both the business and the incumbent.

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Clear signs your sales rep wonโ€™t ramp and what you should do about it

June 1, 2017

An article identifying common issues with sales rep ramp-up and offering solutions for front-line sales management.

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The Magic Acronym to Improve Your Win Rates and Forecast Accuracy

December 22, 2016

A piece on improving sales process integrity and CRM data, particularly for smaller, higher velocity deals, based on his experience at Salesforce.com.

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Building Sales Operations Within Your Start-up

December 12, 2016

A step-by-step guide on establishing sales operations for startups, addressing common challenges in sales forecasting and team performance.

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How to Manage Your First VP of Sales

November 20, 2016

A guide for CEOs on effectively managing a sales leader, ensuring alignment and preventing obfuscation of reality.

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