Martijn Plessers

A LinkedIn post discussing strategies for sales leaders in SMB tech teams to implement effective lead recycling systems, categorizing leads, and automating follow-up processes with HubSpot.

A LinkedIn post explaining the difference between company values and operating principles, emphasizing their importance in revenue operations, sales leadership, and team building. He outlines BONANA's three operating principles: Disciplined Communication, Personal Leadership, and Effort Counts 2x.

A LinkedIn post outlining five key areas for sales leaders in startups to focus on: getting things done, knowing the company, understanding the market, clear communication, and being Humble, Honest, Objective, Transparent (H.H.O.T).

A LinkedIn post arguing that writing online, particularly on LinkedIn, helps clarify thinking, structure ideas, and improve communication, much like Revenue Operations brings clarity to business processes. He notes this process helps simplify complex ideas and identify gaps in logic.

A LinkedIn post detailing how sales leaders can maintain clean CRM data without a dedicated SalesOps person by implementing a "Clean Your Room" dashboard that highlights missing or outdated information, encouraging sales reps to take ownership of data hygiene.