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Bart De Waele

Bart De Waele

Entrepreneur, digital strategist, and network builder

Joined August 2025
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Summary

Bart De Waele is a serial entrepreneur and digital pioneer in Belgium, having founded and led multiple successful digital agencies, most notably Netlash, which evolved into Wijs and later Duke & Grace, before its eventual sale to Springbok Agency. His entrepreneurial journey spans over two decades in the digital sector, constantly adapting to and shaping the evolving landscape. ikag+2
He is a recognized thought leader and advisor in the digital and marketing agency space, currently serving as Chief Network Officer at IKAg (I Know A Guy), where he guides companies in selecting the right digital agencies. His advisory roles extend to numerous startups and established businesses, reflecting his expertise and influence. ikag+1
De Waele possesses a deep passion for technology, communication, and transhumanism, constantly exploring new trends and their impact on business and society. He is an avid information consumer and pattern recognizer, often sharing his insights through blogging, public speaking, and opinion pieces on topics ranging from AI's legal future to market dynamics. ikag+2
Beyond his entrepreneurial and advisory roles, Bart actively engages with industry associations, having served as a board member for ACC Belgium and FeWeb. He also plays a significant role as an investor in various digital startups, supporting and nurturing the next generation of innovators. ondernemeringent

Work

Education

Projects

Writing

54 dingen voor 54 jaar

November 1, 2025

A collection of 54 personal insights and observations shared on his personal website.

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Kunst als mentale bulldozer

November 1, 2025

An opinion piece on art's role in challenging perspectives and fostering innovation.

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Sales & Operations in balans: van Ferrari-pitch naar Skoda-proof scope

October 1, 2025

A practical playbook for agencies on balancing sales and operations, preventing scope creep, and fostering collaboration.

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Hoera voor de unicorns. En voor het mos.

September 1, 2025

An opinion piece discussing the balance between supporting large tech companies ('unicorns') and smaller service providers ('mos') in the economy.

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We hebben een derde rechtsvorm nodig voor AI: de Autonome Digitale Entiteit of ADE

August 1, 2025

An opinion piece advocating for a new legal framework for AI, proposing Autonomous Digital Entities (ADE) to balance innovation with safeguards.

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Je agency is een voorproefje van de toekomst

July 1, 2025

An article suggesting that digital agencies often experience future market trends before other sectors.

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Hoe retail zal veranderen door zelfrijdende auto's

May 1, 2015

An article written in 2015 predicting the impact of self-driving cars on retail, highlighting his forward-thinking approach.

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Hobbies

Passionate about internet, new technology, communication, transhumanism, and entrepreneurship. ikag+2

Identifies as an 'infovoor' (information devourer), 'saphiofiel' (lover of knowledge), 'gadgetfreak', 'patroonherkenner' (pattern recognizer), and 'Snow Crash Gargoyle' (a reference to the novel Snow Crash, implying a keen observer of the digital world). ikag+3

Active blogger since 2003 and a frequent public speaker. ondernemeringent+1