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Alex (Oleksandr) Halkin

Alex (Oleksandr) Halkin

CEO & Founder of Competera, an AI-driven pricing platform

Kyiv, Ukraine
San Mateo, California
Joined September 2025

Network

7.8K connections
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Venture Capital Investors
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Competera Team
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B2B Marketing Leaders
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Product Leaders
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Executive Leaders
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Pricing Strategy Experts
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People Operations & HR

Summary

Alex Halkin is a serial entrepreneur with a strong foundation in computer science and AI, evident from his early ventures in internet reselling and software development, and his current leadership role at Competera Pricing Platform. He started his first business at 16, and through his career, he has consistently identified and solved complex problems with technology. missionmatters+1
He is a recognized expert in AI-driven pricing strategies and retail technology, serving as CEO & Founder of Competera and an official member of the Forbes Technology Council. His writings and podcast appearances frequently address topics such as customer-centric pricing, robust data management, personalized pricing, and the growth of e-commerce, showcasing his deep understanding and thought leadership in the industry. forbes+2
Alex is dedicated to empowering other founders and entrepreneurs, serving as a mentor for programs like the Founder Institute. His philosophy emphasizes practical lessons learned from bootstrapping businesses, the importance of unit economics, and strategic approaches to growth and fundraising. saas+1

Work

Education

Writing

From $80 to $3,000: enterprise SaaS pricing lessons with Alex Halkin @Competera

October 27, 2025

Podcast interview discussing lessons learned in building pricing products for retailers, including insights on AI, enterprise sales, pricing strategy, fundraising, and company culture.

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E20: Alex Halkin, Competera AI

October 7, 2025

Podcast interview covering his journey in tech, from early internet days to building Competera.

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How Competera Uses AI Pricing to Free Time and Boost Retail Profit

October 1, 2025

Podcast interview where Alex explains how Competera’s AI pricing platform helps retailers transition from static rules to model-driven pricing, enhancing margins and freeing up team time.

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Customer-Centric Pricing Amid Chaos: How AI Protects Retail Against Economic Uncertainty

September 4, 2025

Explains how AI-powered, customer-centric pricing strategies can safeguard retailers against economic volatility and protect their profits.

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Transforming Retail With Robust Data Management: Perspectives From The Experts

September 12, 2024

Discusses the criticality of a solid data foundation for retailers to thrive in a competitive market.

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Sustainable Pricing: Solutions And Factors Behind Sustainable Business Growth

December 23, 2022

Covers how optimized assortment planning and replenishment, combined with sustainable pricing, contribute to long-term business growth.

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Personalized Pricing: How To Ensure Top-Notch Customer Experience

July 21, 2022

Explores how personalized pricing strategies can enhance consumer retention, loyalty, and overall customer experience.

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How To Make The Most Of The Growth Of E-Commerce In 2022

December 28, 2021

Provides vital tips for maximizing sales and attracting customers through an improved e-commerce experience.

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How Grocery Retailers Can Stand Out In The E-Commerce Arena

August 11, 2021

Offers strategies for food sellers to leverage recent trends and gain maximum advantage in the e-commerce sector.

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An Experience To Remember: Making Shoppers An Offer They Can’t Refuse

August 13, 2020

Highlights the importance of balancing price, convenience, product, core values, and personalized experience to create memorable shopping experiences.

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From Strategy To Tactics: Why You Need Technology For Better Pricing Execution

July 21, 2020

Argues that modern technologies are essential for effective pricing strategy execution in today's business world.

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How To Use Pricing Software To Make It Right In Enterprise Retail

April 13, 2020

Discusses how retailers can leverage pricing software to optimize pricing across their entire product portfolio for success.

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A (Good) Radical Change Is Coming To Retail Pricing Jobs

January 31, 2020

Predicts a positive transformation in retail pricing roles driven by technological advancements and evolving industry needs.

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Notes

AGAlex Galkinsaid they've seen
AHAlex (Oleksandr) Halkin βœͺ
build and lead a tech company that's established enough to offer internships.

Nov 19, 2025

ABAnton Borzovsaid
AHAlex (Oleksandr) Halkin βœͺ
has made a real impact growing a tech startup beyond its early stages.

Nov 19, 2025

PCPatrick Collinssaid
AHAlex (Oleksandr) Halkin βœͺ
is one of the first people they'd call for help with SaaS pricing strategy.

Oct 9, 2025