Lisa Bookwalter
CRO focused on healthcare, life sciences, and identity marketing
Irvington, New York
Summary
Experienced commercial leader in healthcare and life-sciences advertising who has moved between publisher and platform roles (Healthline, Twitter, Sharecare, Throtle) to grow and monetize health verticals; known for driving measurable revenue growth and building solutions for pharma and biopharma advertisers. theorg+2
Practitioner of platform-native, patient-centered campaign innovation — has led and promoted activations and programs (e.g., Nurtec #RelieveYourFeed and Conference Conversations) that connect product, patient behavior, and real-time conversation signals on social platforms. musebyclios+1
Active industry speaker and thought leader in digital health marketing — frequent conference panelist and speaker at events such as HLTH, SXSW, Digital Pharma East, and DHC summits, focusing on HCP engagement, data-driven activation, and identity-driven measurement. mmm-online+2
Work
Education
Projects
Writing
Transforming human connectivity in healthcare (DocWire News podcast)
April 1, 2023Podcast interview on the role of social media in healthcare, Twitter9s positioning in health, and online patient/HCP engagement.
HLTH 2019 Takeouts: interview / podcast appearance
January 1, 2019Short podcast interview discussing Twitter9s role in healthcare, misinformation, and how pharma can use social platforms.