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Elliot Roazen

Elliot Roazen

Growth marketing leader building and scaling e-commerce ventures

New York, New York, United States
ie
Joined April 2025
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Summary

Elliot Roazen is a dynamic growth marketing leader with a strong focus on the e-commerce sector, evidenced by his current role as Director of Growth at Platter, a Shopify Plus agency, and his past experience at companies like Product School and Reedsy. He regularly shares insights on topics such as e-commerce platform comparisons and conversion optimization. platter+1
He possesses a 'builder' and 'experimental' mindset, valuing autonomy and fast-paced environments. This is highlighted by his career transition from a large corporate entity (Unilever) to a startup (Platter), driven by a desire to actively build and innovate rather than engage in bureaucracy. ie+1
Elliot's career journey reflects a diverse skill set, beginning with an International Baccalaureate and a Dual Degree in Business Administration and Laws from IE University, and spanning across various marketing and legal internships before specializing in growth and acquisition. His early experiences include roles in investment banking and legal internships, providing a broad foundation. ie+1
He is also an active writer and thought leader, contributing articles to platforms like Future Commerce and the Platter blog, and frequently sharing his professional insights and lessons learned on LinkedIn. His writings cover topics ranging from internet trends to career development and effective team communication. futurecommerce+2

Work

Education

Projects

Writing

Shopify vs Magento: Which Ecommerce Platform is Better?

June 1, 2025

An in-depth article comparing Shopify and Magento for e-commerce businesses, focusing on profitability, setup costs, scalability, customization, security, and marketing tools.

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The Shittenfreude of Applebee's Date Night

January 1, 2024

An article published on Future Commerce, delving into cultural observations.

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How Does Reedsy Select its Publishing Professionals?

March 1, 2016

A LinkedIn article explaining Reedsy's process for selecting publishing professionals, written during his tenure at Reedsy.

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A Lament for the Internet: Were the 2010s Our Cyber '80s?

An article published on Future Commerce, exploring reflections on the internet's evolution.

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How to think about the future as you move up

A LinkedIn post discussing the changing time horizons for decision-making as one advances in a career, from individual contributor to C-level roles.

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I changed my career trajectory based on a gut feeling

A LinkedIn post detailing his decision to leave a corporate role for a startup opportunity at Platter, emphasizing the value of proactivity and building.

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