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Yogessh Mehta

Yogessh Mehta

Category Head – Consumer Marketing at JSW Paints

byogeshkumar
Mumbai, Maharashtra, India
Joined November 2025

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Summary

Established consumer-marketing leader in the paints and consumer‑goods space: Yogessh has led consumer/category marketing for JSW Paints since 2017 and previously held senior category, strategy and zonal sales roles at CEAT and product/portfolio roles at Berger Paints β€” demonstrating strengths in category strategy, consumer campaigns, GTM execution and rural portfolio management. zoominfo+1
Active industry participant and adjudicator: Yogessh appears on juries and industry panels (EMVIES / Advertising Club and related industry events), indicating recognition within the advertising and marketing community for campaign and effectiveness evaluation. theadvertisingclub+1
Continual professional development through executive education: Complementing his MBA, Yogessh has pursued executive programs (INSEAD Business Acumen, MIT Design Thinking, Cornell Strategy & Innovation), signaling a focus on modern marketing frameworks, design thinking and strategic innovation. clay+1
Hybrid background across sales, product and marketing: His career progression from channel & sales roles (Cadbury) to product management (Berger Paints), and later strategic and category leadership (CEAT, JSW Paints) suggests practical end-to-end experience in building brands and converting distribution and product strategies into consumer growth. clay+1

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