Marcelo Bueno
Journalist, university professor and co‑director at Agência Vnew
bueno
Bauru, São Paulo, Brazil
Joined January 2026
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Summary
Researcher and doctoral student focused on media and technology, with a master's dissertation on producing a television program about innovation and technology and ongoing doctoral studies in the UNESP Media and Technology program. orcid+2
Practitioner in digital communication and agency management: co‑owner and director at Agência Vnew, with a professional trajectory including social media management, campaign work and agency leadership. com+1
University educator and extension instructor: teaches and conducts workshops and courses across institutions (UNISAGRADO, FIB, UNESP), and participates in academic events and teaching activities related to journalism, social media and paid traffic. edu+2
Public communicator and content creator: organizes the Blogando event series, writes essays and analyses (Medium and Observatório da Imprensa), and co‑hosts the local Picles Podcast to engage public audiences on media and cultural topics. medium+3
Work
Education
Projects
Writing
The “best profession in the world” needs to reinvent itself
April 1, 2024Medium essay reflecting on journalism education, changing skills required of journalists and the need to integrate business, leadership and new competencies into training.
UM PROGRAMA TELEVISIVO SOBRE INOVAÇÃO E TECNOLOGIA PARA A TV UNESP: DESENVOLVIMENTO E REFLEXÕES SOBRE A PRÁXIS
January 1, 2021Master's dissertation (Mestrado Profissional em Mídia e Tecnologia) describing the development and reflective praxis involved in producing a television program about innovation and technology for TV Unesp.
Experiência Visual com Novas Narrativas - Um estudo de caso das discussões promovidas no Blogando
January 1, 2018Book chapter / academic contribution examining visual experience and new narratives based on discussions promoted at the Blogando event series.
Various articles for Observatório da Imprensa
Opinion and analysis articles on media, innovation and journalism topics published on Observatório da Imprensa under the author profile Marcelo Bueno.