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Ben Murray

Ben Murray

Director specializing in healthcare branding and marketing strategies

ben-murray
Adelaide, South Australia, Australia
Joined August 2025
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Summary

Ben Murray is a Director at Brighter Health, a specialized agency focusing on branding and marketing within the healthcare sector. He plays a key role in developing strategies and managing campaigns that help healthcare organizations build trusted connections with patients and stand out in a competitive market. com+2
He is a thought leader in healthcare marketing, regularly contributing articles that delve into critical topics such as the responsible use of AI in health information, the paramount importance of a robust online presence for healthcare providers, the evolving landscape of patient decision-making, and the strategic value of employer branding in attracting healthcare talent. com+5
Ben received his Bachelor of Visual Communication with a specialization in Branding from the University of South Australia and completed his Year 12 SACE at Prince Alfred College in Adelaide, where Brighter is also based. edu

Work

Education

Writing

The Silent Recruiter: Leveraging Your Employer Brand

June 2, 2025

A LinkedIn article detailing how a strong, positive employer brand acts as a 'silent ambassador' in attracting talent in the competitive Australian healthcare landscape.

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The war for healthcare talent

May 26, 2025

A LinkedIn article arguing that employer branding is the most powerful recruitment tool in the competitive healthcare talent market, offering strategies to attract and retain staff.

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Patient trust: your most valuable asset

May 16, 2025

A LinkedIn article emphasizing that patient trust is the fundamental basis of healthcare relationships, built through consistent, authentic, and empathetic interactions and effective branding.

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Our approach to AI content

An article discussing the careful and responsible integration of AI into healthcare information, emphasizing human oversight for accuracy and trustworthiness.

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Why your healthcare website matters more than ever

An article highlighting the critical role of an effective and up-to-date healthcare website in building patient trust and supporting growth in today's digital landscape.

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Why your patients aren't accepting traditional referrals

An article exploring the shift towards patient-driven healthcare decisions, influenced by digital tools and AI, and how providers can adapt to engage informed patients.

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