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Michael Lang

Michael Lang

Sales and Leadership Trainer Coach, International Speaker, NLP Master

michael-lang
Brisbane, Queensland, Australia
Joined April 2025
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Sales Leadership Strategy
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TECO Industrial Solutions
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Sales Effectiveness Coaches
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Objective Management Group
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Summary

Michael Lang is a seasoned expert in sales and leadership training, leveraging over 25 years of experience to transform sales teams and improve leadership effectiveness. Through SG Partners, he designs bespoke training programs, conducts sales team needs analyses, and strategizes for key account management, focusing on enhancing sales processes and engagement methodologies. His work extends to supporting a wide range of industries, including information technology, construction, and building materials, by equipping individuals and organizations with the skills needed for revenue growth and market share expansion. com+1
Michael is a recognized thought leader and International Speaker in sales and leadership, integrating Neuro Linguistic Programming (NLP) and psychological principles into his coaching and training. He hosts the 'Traits of Effective Leaders Podcast' where he deep-dives into leadership effectiveness through interviews with business leaders. His expertise in NLP is also central to Adaptable Learning, a collaborative project focused on online learning experiences in human behavior, neuroscience, and emotional intelligence. com+2
Beyond his professional endeavors, Michael's personal experiences, such as a nine-month sabbatical in Tuscany, have shaped his approach to work and life, fostering a deeper understanding of patience and positive mindset. He shares these insights through his writings, emphasizing the importance of hope and personal growth in both professional and personal spheres. com

Work

Education

Writing

The importance of Hope

January 1, 2020

A personal reflection on finding hope during challenging times, drawing parallels to his experience of a Tuscan sabbatical and emphasizing the importance of positive mindset and shared stories.

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Why Sales Assessments are key

An article discussing the importance of sales evaluation assessments over behavioral assessments for effective sales professional screening and hiring, highlighting key metrics like desire, commitment, and sales DNA.

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Blog: Leadership, Sales and Recruitment

A collection of articles and insights focusing on sales, leadership, emotional intelligence, and sales team recruitment, authored by Michael Lang and Trevor Coltham to help sales professionals and leaders thrive.

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