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Benjamin Lee

Benjamin Lee

Investor focused on early‑stage consumer brands; Managing Director

ben
San Francisco, California
Joined October 2025

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Summary

Specialist investor in early‑stage consumer and CPG brands — Ben spent a decade plus building and leading CircleUp's investment efforts (Director of BD → Managing Director, CircleUp Funds → Investment Committee). He focuses on using Helio/data to scale deal‑sourcing and helps portfolio companies with distribution and growth strategy. fooddive+2
Hands‑on board and investor role across consumer food, beverage and wellness brands — served as board member or observer for HUM Nutrition, 4505 Meats, Liquid I.V., Art of Sport, Rowdy Energy, Cali'flour Foods and nutpods, frequently participating in scaling consumer brands into national retail channels. theorg+2
STEM + business background informs analytical approach — holds a BS in Physics (Stanford) and an MBA (Harvard Business School), a combination that underpins his interest in data‑driven investment processes and Helio analytics at CircleUp. goldhouse+1

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