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Kevin McMahon

Kevin McMahon

B2B telecom and SaaS marketing leader

Greater Lexington Area
Joined August 2025
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B2B Tech Revenue Leaders
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Senior Business Executives
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Communication Tech Solutions Professionals
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Product & Marketing Strategy Leaders
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Strategic Marketing & Growth Executives
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SaaS & Tech Product Executives
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SaaS Sales & Customer Success

Summary

Experienced B2B marketing leader in telecom and cloud collaboration: Kevin led global marketing for Intrado's cloud collaboration/UC business for more than a decade, creating product positioning, thought leadership, and go‑to‑market programs aimed at service providers and large enterprises. callcentrehelper+2
Strategic GTM and transformation focus: In later roles he moved into strategic marketing leadership for Windstream and now advises/operates as VP Marketing and Chief Advisor at Kinetic Spark Marketing, focusing on GTM, demand generation, and marketing transformation for mid‑market and PE‑backed clients. contactout
Public-facing thought leadership on UC and remote work: Kevin has published and been cited for practical guidance on unified communications, remote workforce best practices, and contact‑center/customer experience topics. contactcentrehelper+1

Work

Education

Writing

Research Reveals How Much Time We Spend on Hold

January 1, 2016

Discusses customer hold‑time research, the impact on customer experience, and how multichannel contact‑center solutions and virtual queues can reduce hold times and customer churn.

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The Complete Unified Communications Checklist

Overview of the key features enterprises should include when evaluating unified communications (UC) solutions, covering hosted voice, messaging, presence, video, mobility, security, and integrations.

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5 Tips for a High-Performing Remote Workforce

Practical advice for managing and enabling remote teams, including aligning collaboration tools, ensuring UX parity, governance protocols, encouraging video adoption, and preserving culture.

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