
Yair Nativ
Founder & CEO building AI for attention, resilience, and productivity
Tel Aviv, Israel
Joined October 2025
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Summary
Founder and operator of mission‑driven startups that apply AI to human attention, resilience, and engagement. Across Hour25.AI and Mind Guard he has led product and GTM work focused on reducing the negative side effects of addictive digital products and increasing real‑time attention and emotional resilience for users and teams. medium+2
Experienced social‑impact entrepreneur with a track record of mobilizing volunteers and influencing policy. He co‑founded Safe Lane, a crowdsourced road‑safety movement that grew to thousands of volunteers and engaged national authorities, demonstrating strengths in civic mobilization, productizing social programs, and securing institutional partnerships. intch+1
Public communicator, writer and educator on productivity, wellbeing and the 'AI productivity paradox.' He publishes practical pieces (LifeHack) and appears on podcasts and panels to translate research and product experience into guidance for teams and individuals balancing AI‑driven tools and human resilience. lifehack+2
Background blending law, political science, and startup operating experience. He studied law and political science at the University of Haifa before moving into product, media and startups — a combination that supports his work at the intersection of technology, policy and societal impact. theorg+1
Work
Education
Projects
Writing
How to Create a Personal Strategic Plan for Your Goals
February 1, 2025LifeHack article on personal strategic planning and goal setting authored by Yair Nativ (example of his published work on productivity and personal effectiveness).
The Future Is Now: Yair Nativ Of Hour25 ai On How Their Technological Innovation Will Shake Up The Tech Scene
May 1, 2022Authority Magazine / Medium interview covering Hour25.ai's mission to improve resilience to addictive technologies and Yair's background in impact entrepreneurship.
Notes
DBDavid Berkowitzsaid they consider
YNYair Nativ
especially effective in making big decisions around bringing new AI technologies into their organization.Feb 2, 2026
DBDavid Berkowitzsaid they've seen
YNYair Nativ
step in as a new CEO, CMO, CPO, or CRO in the past year and quickly earn respect for their leadership.Jan 5, 2026
DBDavid Berkowitzsaid
YNYair Nativ
is one of the most impressive founders they've worked with or known.Dec 19, 2025
EDEfrat Dagansaid they would recommend
YNYair Nativ
as a founder to others looking for innovative leaders.Dec 17, 2025
Dec 5, 2025
DBDavid Berkowitzsaid they've seen
YNYair Nativ
excel at driving company growth and solving tough challenges in a leadership role at a mid-sized company.Nov 3, 2025