Noga Sapir
Neuroscientist and Textile Designer creating innovative biofeedback solutions for anxiety
nogasapir
Tel Aviv District, Israel
Joined December 2025
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Summary
Noga Sapir is a pioneering entrepreneur in the mental wellness space, serving as the Founder and CEO of Reflect Innovation. Her company developed the Reflect Orb, an innovative biofeedback device that uses a soft, tactile interface and accompanying app to help users manage stress and anxiety. This endeavor was directly inspired by her personal journey with chronic anxiety, turning her lived experience into a solution for others. meetreflect+5
With an unusual but highly effective combination of academic backgrounds, Noga holds a B.Sc. in Neuroscience from Tel Aviv University and a B.A. (Summa Cum Laude) in Textile Design from Shenkar - Engineering. Design. Art. This interdisciplinary approach was foundational to her work at Reflect Innovation, enabling her to weave together scientific understanding of the brain with human-centered design principles to create a unique and effective mental wellness product. meetreflect+4
Her personal mission is to democratize biofeedback so everyone can self-regulate and take ownership of their wellbeing; she focuses on making effective, accessible tools that empower people to understand and calm their bodies, reduce anxiety, and build lasting habits for mental health. medium+2
Work
Education
Writing
In Her Own Words: Noga Sapir’s chronic anxiety inspired her career
March 1, 2024An article where Noga Sapir explains how her long-standing struggle with chronic anxiety, combined with her academic background in neuroscience and textile design, served as the driving force behind the creation of Reflect Innovation.
Women In Wellness: Noga Sapir On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing
May 1, 2022An interview with Noga Sapir discussing her work with Reflect Innovation, her personal battle with anxiety, and practical lifestyle adjustments for improved mental wellness.
How My Anxiety Brought Me to Design Reflect Orb
May 26, 2021A personal account from Noga Sapir detailing her journey with anxiety and how her experiences led to the conceptualization and development of the Reflect Orb and the founding of Reflect Innovation.