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Fineas Tatar

Fineas Tatar

Co-CEO at Viva, empowering leaders and women in Latin America

Waterloo, Ontario, Canada
rocketreach
Toronto, Ontario, Canada
execviva
Joined February 2025
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Summary

Fineas Tatar is a dedicated entrepreneur and Co-CEO of Viva - Executive Assistants, a company he co-founded in 2020. His vision for Viva is to solve lost productivity by connecting executives with highly skilled virtual assistants from Latin America, while simultaneously creating meaningful economic opportunities for women in the region. He actively integrates AI technologies like ChatGPT and Zapier into Viva's workflows to enhance efficiency and productivity for clients, making Viva a leader in 'Talent-as-a-Service'. execviva+4
Committed to social impact, Fineas has built Viva with a strong mission to empower women in Latin America by providing remote work opportunities. This initiative aligns with the United Nations Sustainable Development Goal (SDG) 5, focusing on gender equality and economic mobility. He emphasizes the importance of quality-first hiring, ongoing enablement for EAs, and leveraging technology to build a supportive and impactful ecosystem. canadiansme+2
With a background in growth and strategy, Fineas has experience in diverse industries. His tenure at DarwinAI as a Senior Growth Associate involved contributing to the company's pivot from automotive AI to healthcare with the COVID-Net solution. Prior to that, he gained operational and logistical expertise at UberEats and strategic analysis skills at MTM London, demonstrating a versatile professional journey in high-growth environments. wellfound+3
Fineas is a thought leader in productivity, remote work, and startup finance. He has authored articles and been quoted in publications like Capchase, Fast Company, HubSpot, HR Grapevine, and Kommunicate, sharing insights on topics such as leveraging lines of credit for founders, managing hybrid work environments, using AI for performance reviews, and effective cross-selling strategies. His contributions highlight a keen understanding of modern business challenges and innovative solutions. capchase+5
An alumnus of the University of Waterloo, Fineas holds a Bachelor's Degree in Accounting and Financial Management. He was actively involved in the Student Venture Fund (SVF) as an associate, gaining hands-on experience in venture capital investing and judging pitch competitions, which underscores his early engagement in the startup ecosystem. He also completed the Shad Valley program at Université Laval. uwaterloo+3

Work

Education

Writing

'Hybrid creep' driving quiet return to the office

October 15, 2025

An article quoting Fineas Tatar on how hybrid teams should set clearer boundaries to manage shifting expectations in remote work, advising leaders to audit calendars, protect transition time, and invest in role clarity to prevent burnout and boost efficiency.

Favicon imagehrgrapevine.com

How Companies Are Using AI for Performance Reviews

May 5, 2025

A piece quoting Fineas Tatar on how AI can transform performance reviews, making the approach more supportive and productive by automating tools to spot patterns and reduce bias.

Favicon imagefastcompany.com

Empowering Leaders for Tomorrow’s Success

April 8, 2025

An interview discussing his transformative approach to talent acquisition and executive support at Viva, focusing on social impact for women in Latin America and the integration of AI to enhance productivity.

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What Is Cross-Selling? Intro, Steps, and Pro Tips

March 27, 2025

A guide quoting Fineas Tatar on cross-selling as a sales tactic, its benefits in increasing revenue and customer lifetime value, and ethical strategies for implementation.

Favicon imageblog.hubspot.com

Best 7 Customer Experience Podcasts to Elevate CX

March 11, 2025

An article quoting Fineas Tatar on the value of didactic stories in podcasts for enlightening and captivating audiences, especially for gaining insights into customer experience.

Favicon imagekommunicate.io

Founder Focus: Fineas Tatar on Credit Lines

October 13, 2022

An explainer outlining how founders can use a line of credit as a catalyst for success in their business, emphasizing non-dilutive funding and strategic financial planning.

Favicon imagecapchase.com